Episode 24

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Published on:

30th May 2024

Shein’s Disruption Of Fast Fashion: Consumer Analytics, Agile Supply Chain, And Rapid Growth | 5 Insightful Minutes

In this quick 5-minute interview, Joanna Ranagarajan, Managing Director at the A&M Consumer and Retail Group, explains how Shein has disrupted the fast fashion industry and discusses what other retailers can learn from the disruption.

  • Learn about Shein’s key strategies, including incorporating consumer feedback into product development, optimizing supply chain agility, and leveraging social media marketing.
  • Discover how Shein’s data-driven approach and rapid go-to-market strategy have enabled them to capture market share in the competitive retail landscape.
  • Gain insights into how brands can adapt to changing consumer trends and improve financial metrics by embracing “seasonless” products, reducing lead times, and responding decisively to customer analytics.

Stay ahead of the curve in the evolving world of fast fashion and retail disruption.

To read Joanna and her team’s report on Shein and Fast Fashion, head here: https://alvarezandmarsal-crg.com/insight/navigating-the-rapid-pace-of-fashion/

Music by hooksounds.com

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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