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Published on:

13th Apr 2022

Ask An Expert | Building A Network Within 3 Miles Of Every Customer With Purolator's Laurie Weston

Part of what makes the concept of omnichannel retailing so great is the idea that retail is now perpetual, i.e. always on and available to consumers whenever and however they want it. But, by definition then, doing it right requires unprecedented levels of flexibility within our retail supply chains. So Omni Talk is pleased to announce that Purolator’s Senior Director of Retail, Laurie Weston, joins Chris Walton and Anne Mezzenga for the latest installment of their Omni Talk Ask An Expert Series to explain how her company is thinking about and taking on this challenge. Collectively the three of them go deep on: – The varying ways Puralotor is attempting to increase package pickup and return accessibility, including concepts like partner access points, lockers, self-service kiosks, and mobile quick stop trucks – The growing case for pickup lockers in densely urban markets, along with why the time is right to begin testing them in rural markets, too. – How retailers should think about their own last-mile and return network designs – And, most importantly, Laurie’s anecdotes from 29 years on the job about why speed and convenience still trump all Chris, Anne, and Laurie discuss all this and more, and it is a conversation that is in-depth, fun, and one guaranteed to fill your last-mile knowledge cup to the brim! Music by hooksounds.com *Sponsored Content*

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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