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Published on:

9th Mar 2022

Ask An Expert | Taking BNPL In Store With Sezzle VP of Growth Chris Bixby

Buy Now, Pay Later is one of the hottest trends in retail right now, and, while most of the BNPL activity happens online, that is about to change . . . rapidly. Because BNPL is now set to take over physical retail stores, too. To help us understand how fast and just how easy it is to allow retail customers to pay in-store with BNPL, Sezzle’s very own Chris Bixby joined Chris Walton and Anne Mezzenga for the latest installment of their Omni Talk Ask An Expert Series. Collectively the three of them go deep on: - “Virtual card” solutions - Multi-use vs. single-use cards - BNPL as a form of affiliate marketing for in-store purchases - And, most importantly, just how easy it is to integrate BNPL into your bricks-and-mortar operations (newsflash: if you are already set up for Apple Pay, it is about as easy as it gets) It is a conversation that is in-depth, fun, and, one guaranteed to give you an honest to god, easy and practical way to drive conversion inside your stores. Music by hooksounds.com *Sponsored Content*

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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