ASOS Expands Next-Day Delivery to InPost Lockers | Convenience Meets Fashion
ASOS has partnered with InPost to offer next-day delivery to locker locations across Europe, enhancing speed and flexibility for online fashion shoppers. While the model is efficient and popular in dense urban markets, Chris and Anne explore whether the U.S. consumer landscape is ready for this kind of out-of-home delivery. This clip from the Omni Talk Retail Fast Five is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.
🛍️ Will Americans ever embrace fashion lockers?
⏱️ Time Stamps:
0:00 – ASOS launches next-day delivery to InPost lockers
0:18 – Why it’s a smart logistics move in Europe
1:01 – Locker consolidation keeps delivery costs down
1:53 – Cleveron & peer-to-peer exchanges
2:24 – Chris: Skeptical on U.S. locker viability
3:00 – Population density and cultural barriers
3:45 – Anne: Fashion delivery faster than Shein or Temu is a major win
4:30 – Why convenience culture may slow U.S. adoption
#asos #inpost #ecommerce #retaillogistics #FashionDelivery #NextDayShipping #onlinefashion #RetailFastFive #omnitalk #clickandcollect
For the full episode head here: https://youtu.be/AUSpdi73JPk
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
Transcript
ASOS is offering next day delivery to impulse lockers.
Speaker A:According to Internet retailing, shoppers will be able to select impulse lockers at checkout as their primary out of home delivery option, giving them greater speed, flexibility and convenience.
Speaker A:The service is available for all ASOS customers with ASOS Premier customers receiving free delivery.
Speaker A:David Flavell, Director of Delivery Solutions of asos had this to say.
Speaker A:Quote, we, we know that customers come to ASOS for the latest fashion when they want it.
Speaker A:Adding in post extensive network of over 16,000 lockers and partial shops to our offering with the next day delivery gives customers even more choice and convenience in how they get the fashion they love.
Speaker A:End quote.
Speaker A:And could you ever see us fashion customers ordering pickup?
Speaker A:Going back to what we talked about before.
Speaker A:Out of home lockers.
Speaker A:Out of home lockers.
Speaker A:That's the correct way to say that you do 100%.
Speaker B:I think this is a win all around.
Speaker B:I think especially, I mean I order a lot of things online and I think when you, you look at the, the I think movement we've seen towards in store pickup for people, I mean that is, has grown tremendously over the course of the last couple years especially since the pandemic.
Speaker B:And I think that this is the smartest way that asos, an online retailer can get product to their customers and can get me to go to ASOS when I might have other options to go to.
Speaker B:Because before it was everybody's seven days, three days, three to four days or three to five days.
Speaker B:But it costs a lot of money and now you can get a low cost product the next day and ASOS can put all those deliveries into the lockers.
Speaker B:They're not delivering this one to one.
Speaker B:They're doing all these deliveries into one locker.
Speaker B:We're seeing like people in, and retailers and partners in Europe and across a lot of the European countries who are working with people like Cleveron to do this with.
Speaker B:Not just retailer to consumer drop off but we're also seeing them use these for peer to peer exchanges which I think could be even more interesting, get more utilization of the lockers.
Speaker B:So I love this.
Speaker B:I think it's a very smart way for ASOS to be able to offer something like this without totally bogging them down with the costs of instant delivery.
Speaker B:But I don't know, you're not giving me like go forward vibes on this, Chris.
Speaker A:I'm going to slow my roll on this a little bit compared.
Speaker A:I mean I think it, I think it's a great idea for Europe.
Speaker A:I mean I think the model Are, I mean the, it seems like the model's already tested for the most part in Europe, you know, in terms of the different countries we've talked about and covered in the history on this show.
Speaker A:But in the US I feel like, I feel like there's some different dynamics here, I think.
Speaker B:Yeah.
Speaker A:You know, one, like for next day service, like I don't know if I've got a clothing emergency, I'm probably just going to go into the store and elect pick up.
Speaker A:And then I think also the, the, the population density dynamics in the United States are quite different than they are in Europe too.
Speaker A:So that makes this whole locker utilization and where do you place the lockers thing A little bit of a different, different battle.
Speaker A:I could see it taking, I could see it becoming something that we do as the norm.
Speaker A:But like everything in Europe, I feel like we're at least 10 years away from it.
Speaker A:So you know, if you and I are talking about it now with ASOS is, you know, out of home lockers.
Speaker A: be seeing it in the US until: Speaker A:But it's probably true given the amount of coverage and what we've seen in the trends on things like this in the show throughout the years.
Speaker A:I mean there's still things we were talking about that you know, are just now coming to the forefront.
Speaker A:So.
Speaker B:Sure.
Speaker A:I don't know that that's, that's my take.
Speaker A:It's like one of those things.
Speaker A:Like yeah, I wish we could be like this, but I just don't know that the US consumer will ever be that way.
Speaker B:Yeah, I mean I, I do, I, I totally see your point.
Speaker B:I do think though with asos it is a lower cost online only fashion forward like retailer being able to get this next day is another option.
Speaker B:Like I don't want to go to Walmart or settle the T shirt there.
Speaker B:Like to the idea that you can get this fashion to you, which I think the competitors are a Teemu or a Shein.
Speaker A:Yeah.
Speaker B:Or some of these other things where you're waiting weeks for product.
Speaker B:Like the idea that you can get it next day I think is really smart.
Speaker B:But, but, but I can understand the U.S.
Speaker B:we're just, man, we're just slow rolling with some of these things.
Speaker B:We'd like stuff to come to us.
Speaker A:I'd rather spend $3 on a gallon of gas, go drive and pick it up myself.
Speaker B:That's right.
