Episode 54

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Published on:

18th Jun 2024

A Retailer's Playbook For Practical AI Use Cases And Strategies With AWS & IDC | Ask An Expert

Chris Walton and Anne Mezzenga sit down with David Dorf, Global Head of Retail Industry Solutions at AWS, and Filippo Battaini, Research Manager for Retail Insights at IDC, to discuss the most impactful and practical use cases for AI and generative AI in retail.

Discover how retailers can leverage AI to drive profitability and ROI through innovative applications in inventory management, demand forecasting, product descriptions, hyper-personalization, and ideation. Learn about the IDC Techscape, a comprehensive framework for evaluating AI use cases in retail, and how it can guide retailers in their AI adoption strategy.

David and Filippo share real-world case studies demonstrating the transformative power of AI in improving customer experience, enhancing employee efficiency, and streamlining omnichannel operations. They also discuss the organizational changes required for successful AI implementation and offer practical advice for retailers looking to embark on their AI journey.

This podcast is packed with valuable insights to help you navigate the rapidly evolving landscape of AI in retail.

#AIinRetail #GenerativeAI #RetailTechnology #ROI #InventoryManagement #DemandForecasting #Hyperpersonalization #Ideation #RetailMedia #IDCTechscape #AWS #RetailInnovation

Music by hooksounds.com

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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