Bed Bath & Beyond Wants Your OLD Coupons Back | Fast Five Shorts
This Omni Talk Retail Fast Five segment covers Bed Bath & Beyond's Legendary Coupon Hunt, a 21-day nationwide sweepstakes inviting customers to dig out their old iconic blue 20% off coupons for a chance to win a $100,000 home refresh.
Chris Walton and Jenn Hahn don't hold back. With only around 22 Bed Bath & Beyond branded stores still open and a grand prize that signals the brand isn't exactly betting the house on this one, the duo rates this squarely at a 99 out of 100 on the gimmick scale. They also compare it to Jeep's equally eyebrow-raising George Washington World Cup giveaway and debate whether buzz-worthy stunts like these can ever translate into real, lasting customer loyalty or whether they're just noise.
⏩ Tune in for the full episode here: https://youtu.be/k2JviUlR0-Q
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Transcript
Bed Bath and Beyond has launched its legendary Coupon Hunt, a 21 day nationwide event running June 22 through July 13, inviting customers to dig out their old iconic blue 20% off coupons.
Speaker A:According to Retail Dive.
Speaker A:Customers can bring any old Bed, Bath and Beyond coupon to participating Bed, Bath and Beyond and the Container Store and Kirkland's Home locations nationwide.
Speaker A:And each coupon brought in serves as a sweepstakes entry for a grand prize of $100,000.
Speaker A:Everything home refresh using products from across the Bed, Bath and Beyond Inc. Family of brands.
Speaker A:Okay, so Chris, this is also the A and M Put yout on the Spot question of the week.
Speaker A:So glad A and M chose you instead of me this time.
Speaker A:This is fun.
Speaker A:So here it is.
Speaker A:Do you see this coupon sweepstakes approach as a clever way to rebuild loyalty or does it risk trans training customers to expect gimmicks instead of long term value?
Speaker B:Oh, man.
Speaker B:I don't know what this trains customers to expect because on the, on the gimmick scale, if, if I was to do a 1 to 10 gimmick scale, I'd give this like a 99 gen. That's how, that's how gimmicky I think this thing is.
Speaker B:This is the most gimmicky promotion I think I've, I've can remember in quite some time.
Speaker B:And aren't there only like, aren't there only like 22 bed, bath and beyond stores that are even open like that carry the Bed, Bath and Beyond name?
Speaker B:So like, I don't even understand how this makes any hay whatsoever to begin with.
Speaker B:And, and your hook is bringing in old expired coupons.
Speaker B:I mean, I don't know about you, Jeff, but I don't even miss Bed, Bath and Beyond and I definitely don't miss the coupons in my drunk drawer.
Speaker B:Maybe some people do, but I think they're just doing this because they can.
Speaker B:And I hope they're not resting on their laurels that this is going to, or putting any big hopes on this because.
Speaker B:Because I just don't think it's going to drive anything either.
Speaker B:And which I'm guessing it's, I'm guessing they're not putting anything big into it because if the grand prize is $100,000 home home refresh, it feels like they're hedging their bets already in terms of the number of coupons that they, they think or are estimating they're going to get back.
Speaker B:You know, like they're, they're, they're kind of dipping their toe into this gimmicky promotion in and of itself too.
Speaker B:But I don't know, Jen, do you agree with me or are you like, oh yeah, I've already gone through the.
Speaker B:I've already gone through the junk.
Speaker B:Jordan pulled them all out and I'm heading there this weekend.
Speaker B:Chris, like, what's your take?
Speaker A:I could not agree with you more, Chris.
Speaker A:I think this is just a ploy for a little bit of buzz and attention.
Speaker A:But I can't see a whole volume of people digging out old coupons to a store that they thought was shut down and never coming back again.
Speaker A:Some people might have them.
Speaker A:Those are the loyalists.
Speaker A:But I would guess those loyalists already know about the.
Speaker A:Maybe you say 22 stores that are still out there and they're still somehow shopping the brand.
Speaker A:It reminds me of this, this crazy story I heard about this 4th of July.
Speaker A:Jee is offering a very gimmicky thing where if the US were wins the World Cup.
Speaker A:I believe it is.
Speaker A:If the US wins and your name is George Washington and you submit a entry, you're one of the first hundred George Washingtons to submit an entry.
Speaker A:Then you get like a free Jeep Wrangler or something.
Speaker A:But I was laughing so hard as I heard it because I was like, how many George Washington's are there?
Speaker A:And this is so interesting, but it's one of those things where like it might create a headline.
Speaker A:We're here talking about it.
Speaker A:There's some buzz, but I can't imagine that it's going to drum up real business for them.
Speaker B:No.
Speaker B:Well, the Bed, Bath and Beyond coupon thing was the most gimmicky headline until I heard about the Jeep George Washington giveaway.
Speaker B:That's crazy.
Speaker A:Yeah, George Washington.
Speaker A:So if anyone's listening and your name's George Washington, please look it up.
Speaker A:Yeah.
Speaker B:Or if you really need a Jeep, go and change your name and hope for the best with the World cup soccer team for the US and their hopes, who knows, you never know.
Speaker B:Stranger things have happened.
