Episode 46

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Published on:

23rd Jul 2024

The Past, Present & Future Of Barcoding With Bitly And GS1 | Spotlight Series

In this episode of Omni Talk Retail Technology Spotlight Series, hosts Chris Walton and Anne Mezzenga dive deep into the rapidly evolving world of 2D barcodes with experts Carrie Wilkie from GS1 US and Ayub Mohammed of Bitly.

Discover how these small squares are reshaping retail, from supply chains to consumer engagement.

Key moments include:

0:08 - Introduction to the future of barcoding in retail

3:50 - The fascinating history of barcodes and their evolution

10:26 - How 2D barcodes are revolutionizing food safety and waste reduction

16:51 - Unlocking consumer engagement through connected packaging

21:37 - ROI for retailers implementing 2D barcode technology

24:51 - How grocers can differentiate themselves with advanced barcoding

27:27 - The future of retail technology and connected packaging

With the Bitly Connections Platform, users can manage and track all of their 2D Barcodes and Short Links in one place while getting robust insights into consumer behavior including where and when they are engaging, down to their geographic location, referral source, and time of scan. To learn more, click here.

Join us as we explore how these tiny codes are making a massive impact on inventory management, product traceability, and personalized marketing. This episode offers valuable insights into the future of shopping experiences and brand interactions.

#RetailTech #2DBarcodes #ConsumerEngagement #SupplyChain #futureofretail

*Sponsored Content*



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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