DoorDash Goes Full Service | Fast Five Shorts
This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores DoorDash's launch of "Going Out"... adding restaurant reservations and in-store rewards to its app.
Chris declares DoorDash the one app he couldn't live without and says these features make it even stickier. Users can now book tables, earn DoorDash credits for reservations, and redeem exclusive in-store offers... all without leaving the app. Anne argues this is as close to a full-service super app as America will get, though she warns the experience needs to be seamless (no manual codes or barcodes like the Groupon days).
Both hosts see huge potential for restaurants to drive traffic and for DoorDash to cement itself as the go-to utility for all commerce experiences, from delivery to dining out.
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#DoorDash #RestaurantReservations #GoingOut #SuperApp #FoodDelivery #RestaurantTech #LoyaltyPrograms #DiningExperience #RetailInnovation
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Transcript
Doordash has launched Going out, adding reservations and in store rewards to its app.
Speaker A:According to DoorDash press release, the launch makes dining out more rewarding for consumers while unlocking new opportunities for restaurants to attract diners and fill tables for the first time.
Speaker A:Diners will be able to book restaurant reservations directly through the DoorDash app and earn credits with every booking toward future DoorDash orders.
Speaker A:And via the new Going out tab in the DoorDash app, users can also discover and redeem exclusive in store offers and earn rewards for repeat visits to their favorites establishments.
Speaker A:Chris, are you buying or selling?
Speaker A:Making your dinner reservations via DoorDash.
Speaker A:And some people may already know the answer to it if they are listening to the retail daily minute.
Speaker B:Yeah, right, right.
Speaker B:Good call.
Speaker B:Yeah.
Speaker B:Or if they listen to this show at any point in the time where we talked about DoorDash.
Speaker B:No.
Speaker B:And I'm going to full on Billy Joel here.
Speaker B:I'm, I'm going out.
Speaker B:You know, like how many things that song.
Speaker B:But yeah, moving out.
Speaker A:I'm moving.
Speaker B:Yeah, I know it's moving out.
Speaker B:Yeah.
Speaker A:But yes.
Speaker A:Okay.
Speaker A:Okay.
Speaker A:Yeah.
Speaker B:All right.
Speaker B:So, you know, I was thinking, and when I heard this story yesterday, you know, the number one app that anyone would have to pry out of my dead Cold Hands is DoorDash.
Speaker B:Like, I can get by without Walmart Plus.
Speaker B:I'm curious what you think too, actually, because I know you're a big Walmart plus fan.
Speaker B:I can get by without Walmart Plus.
Speaker B:I can definitely get by without Amazon because Now I use Walmart plus over Amazon.
Speaker B:But DoorDash, to me, if you took it away, it would drastically change my life.
Speaker B:And now with this, these incentives like booking restaurants and then getting incentivized to go out, that makes it even more sticky to me.
Speaker B:So I'm all in on this one too.
Speaker B:Sign me up today.
Speaker B:I can't wait till these features roll out.
Speaker B:You tried them, right?
Speaker B:They're not quite ready for primetime yet, but I can't wait till I get them available to me, especially the reservations.
Speaker B:And yeah, I'm like a kid on Christmas with this one.
Speaker A:Yeah.
Speaker A:I mean, I think this is like as close to a full service super app that we can get.
Speaker A:I mean, I think that.
Speaker B:I know I didn't want to drop that word because I'm not quite there yet, but yeah, I hear what you're saying.
Speaker A:I think it's, it's on the way to it.
Speaker A:I mean, I don't think we'll ever have super chat that Asia does.
Speaker A:Yeah, exactly.
Speaker A:But like in terms of like a full on utility, like what app can you have right now that can basically give you the convenience of, of any commerce experience, including dining, which is a very sticky use case for a lot of consumers at your fingertips and that is 100% DoorDash.
Speaker A:You know, the only, the only thing if we're again, I was like what, what could be a challenge here or what, what would be something that from a user's perspective I'm really going to watch out for.
Speaker A:And the only thing I could think of was like this has to be it like in ingrained in the doordash app experience without me having to like do the Groupon days where I'm like here's my code and here's my barcode.
Speaker A:And I think that you know, like at a restaurant experience, like if I have to do any of that or it's not just automatically.
Speaker B:Yeah.
Speaker B:Collection geolocated or something.
Speaker B:Yeah.
Speaker A:Yes.
Speaker A:Which I mean, I think the list work, the Lyft integration that they've done already gives me confidence that they've thought through that process.
Speaker A:So you know, they'll tie into the credit card that you have stored in your doordash account or something.
Speaker A:So if you're using that to pay at the restaurant, they'll be able to like send, think that all up on the back end.
Speaker A:But I think that's the only thing that, that could provide a more sour experience for a customer is you know, what they'll actually have to do.
Speaker A:And like you said, we haven't been able to try this out first so we haven't seen it in action.
Speaker A:And what, what this experience actually looks like.
Speaker A:But I think a huge benefit not just to consumers, but also to the restaurants who are participating in this who are seeing a pretty significant increase in traffic to their restaurants, not just for the doordash pickup and delivery.
Speaker A:So that, that's the other part here that I think will give them even more momentum as they continue to test this in more cities.
