Episode 140

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Published on:

22nd Apr 2024

Humanizing Retail With Data: Elsa Pedro Do Souto Of MARS On Turning Insights into Action

In this insightful interview from the VusionGroup studio at the World Retail Congress in Paris, Elsa Pedro do Souto, who currently works at MARS as the Global Senior Manager for Data & Analytics Engagement, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the evolving role of data in driving personalized, human-centric retail experiences. With a diverse background spanning retail banking, energy, and now the retail industry, Elsa shares her unique perspective on the power of data and analytics.

Discover how Elsa and her team at Mars are:

  • Leveraging big data, real-time analytics, and predictive analytics to drive business value
  • Navigating the challenges of data quality, connected data, and self-service analytics
  • Adapting to the pandemic's impact on digital commerce and the renewed focus on retail experiences
  • Collaborating with industry leaders from Ulta, Lego, and Zappos to humanize retail
  • Empowering organizations to understand consumers as individuals, not just data points

Elsa also shares insights from her thought-provoking workshop on humanizing retail, where attendees left with personalized action plans to drive change within their organizations. Learn how to combine quantitative and qualitative research to gain a deeper understanding of your customers and create truly human-centric retail experiences.

#ElsaPedrodoSouto #Mars #DataAnalytics #Insights #RetailBanking #EnergySector #RetailIndustry #DataScience #BigData #RealTimeAnalytics #PredictiveAnalytics #Personalization #GenerativeAI #DataQuality #ConnectedData #SelfServiceAnalytics #PandemicImpact #DigitalCommerce #RetailExperience #Omnichannel #DataSkepticism #DataLiteracy #Collaboration #HumanizingRetail #ConsumerUnderstanding #QuantitativeResearch #QualitativeResearch #OmniTalkPodcast #WorldRetailCongress



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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