Fast Five Shorts | Amazon Haul 50% Off During Big Spring Sale
In the latest edition of Omni Talk’s Retail Fast Five recorded live from Shoptalk 2025 in Vegas and sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Amazon Haul Being Priced At 50% Off During Big Spring Sale
For the full episode head here: https://youtu.be/NPi_RSCdcTE
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Transcript
Amazon is using its Big Spring Sale to promote Amazon Haul.
Speaker A:The Big Spring Sale haul and is how I call it is what I call it actually.
Speaker A:According to retail dive, Amazon said It's also offering 50% off Amazon haul purchases as part of its Big Spring sale, which runs from March 25th.
Speaker A:So started yesterday to March 31st.
Speaker A:US customers who shop on Amazon Haul, a Temu and Shein like competitor that just launched in November, will automatically have the offer applied during checkout throughout the sales event.
Speaker A:Available only via app and on mobile, all haul items are priced at $20 or less, with most less than $10.
Speaker A:And some items.
Speaker A:This blows my mind.
Speaker A:Priced at a dollar.
Speaker A:So 50 cents, guys.
Speaker A:Go get your 50 cent items.
Speaker A:The selection includes home decor, fashion, outdoor gear and electronics.
Speaker A:Haul orders over $25 also qualify for free shipping and in one to two weeks.
Speaker A:And 50% off Amazon haul seems pretty aggressive to me.
Speaker B:What do you think it is aggressive?
Speaker B:I would have gone bolder actually.
Speaker B:Yeah, I think that Amazon should free.
Speaker B:I mean, I think.
Speaker B:I guess I would have gone bolder.
Speaker B:I took your question to mean, like it's pretty aggressive with the, the promotion and like the awareness that it's driving.
Speaker A:Okay.
Speaker B:I, I think I would have made this a bigger event and I just would have focused on Amazon Haul.
Speaker B:I think it should be an Amazon haul that's the size of a prime day because I think that you're facing some really stiff competition with Shein and teu.
Speaker B:You're going to continue to face that, especially with some of the advancements.
Speaker B:Like we talked to Peter Pernode yesterday about where Shein's headed, what kind of things they're investing in.
Speaker B:And I think for Amazon to be a true competitor, this needs to be massive.
Speaker B:It needs to be at key points during the year, so a couple weeks ahead of holiday, a couple weeks ahead of back to college and things like that when you're ordering stuff like this.
Speaker B:So I think, I think price point wise it seems appropriate.
Speaker B:I think scale of the announcement like a spring sale, that means nothing to me as a consumer.
Speaker B:A 50% off Amazon Wholesale, that's something that I feel like is more.
Speaker A:Whoa, whoa.
Speaker A:I mean this is basically prime day for, you know, six days or whatever.
Speaker A:This is their spring equivalent of that.
Speaker A:You don't think that means anything to the consumer?
Speaker B:Well, I mean, I shocked.
Speaker A:Especially right now.
Speaker B:No, I don't, I don't think it's as important that if you're going to.
Speaker A:Go heading into Easter, I don't know.
Speaker A:Okay, keep going.
Speaker B:I think that if you're going to go, if Amazon's truly trying to compete with Hull, like that's the headline here.
Speaker B:We're talking about hall, we're not talking about spring sale.
Speaker B:If that's what you're gonna try to do, if that's a real objective for you as a business.
Speaker B:Amazon, I would have gone bigger and bolder and not thrown this in with a spring sale.
Speaker A:So you would have done something separate, standalone.
Speaker A:That's your play.
Speaker A:And you would do it more often too.
Speaker A:Yes.
Speaker A:Okay, so, but net Net, do you like this move?
Speaker B:Which move?
Speaker A:Just the move of like trying to get behind hall and fire sailing it on price.
Speaker B:I think they have to.
Speaker B:I think if they're going to stay competitive, if that's a business objective for Amazon, then yes, they have to do this.
Speaker A:Yeah, interesting.
Speaker A:But you know the points of.
Speaker A:Well, I just think, I just, I think I disagree with you about the part about the spring sale in general.
Speaker A:I think that's an important event in consumers.
Speaker A:You know, they've done it, I think a number of years now too.
Speaker A:I don't remember how many, but, you know, and they're doing it routinely throughout the year.
Speaker A:So.
Speaker A:But I think your point about, okay, how do you actually get people to haul is really what you're saying.
Speaker A:And for me, I don't know, like, I'm kind of like, okay, you're fire selling this 50% off.
Speaker A:That's what you have to do to get people interested in it.
Speaker A:We've seen the studies that people are not shopping it.
Speaker A:So, you know, that, that tells me that it honestly kind of reeks of desperation to me as a merchant.
Speaker A:I'm like, you know, the last thing I want to do is like fire sale my price to get people to do that.
Speaker A:And so it just seems like a road to nowhere.
Speaker A:And you know, long term, it feels like a strategy would have taken to compete with Walmart back in the day and you're going to lose that battle.
Speaker A:So why can't she.
Speaker A:And she and Timu can be defensible against that, especially for a week.
Speaker A:Who cares?
Speaker A:I'd just be like, you're a gnat in my ointment.
Speaker A:Get the hell out of here.
Speaker A:You know, so I don't, I don't think this is a good sign for them at.
Speaker A:And, you know, I think it shows that there's a lack of creativity on how to, how to mimic or do what she and Timu do better.
Speaker A:That.
Speaker A:That's my take.
Speaker A:You agree with that?
Speaker B:Yeah, for sure.
Speaker B:Yeah.
Speaker B:No I think, I think there you're.
Speaker A:Saying they need to do something.
Speaker A:This isn't it.
Speaker B:Yeah.
Speaker A:Yeah.
Speaker B:I think we both agree whole thing is too muddled with too many angles and just like, go after one thing are, you know, put more product sets in the spring hall, then like, figure out a way to make this as big as Prime Day.
Speaker B:If you really, if it's a business objective.
Speaker A:Yeah, I'd actually rather see Amazon now that I'm thinking about.
Speaker A:I never talked about this with you, but I'd rather see Amazon, like, using their supply chain infrastructure to help other retailers mimic what she and Timu is doing.
Speaker B:Yeah.
Speaker A:You know, yeah.
Speaker B:If they could do it at the.
Speaker A:Price point, that that seems like the way to go because there's probably a lot of people that would want that from a product development perspective, especially the Shopify vendors.
