Episode 298

full
Published on:

31st May 2025

Fast Five Shorts | Does Pizza Delivery From Sam’s Club Make You Run Out And Get A Membership

Takeaways:

Sam's Club has introduced delivery for their Members Mark hot baked pizza, enhancing convenience for customers.

The price of Members Mark hot baked pizza is competitively set at $8.98, making it an appealing option.

Delivery of the pizza is available in most Sam's Clubs nationwide, with full rollout expected soon.

Customers can select from a variety of toppings, including pepperoni, cheese, and four meat options.

The express delivery service promises arrival within three hours, catering to customer needs for convenience.

Sam's Club aims to increase delivery volume and attract new members through this strategic offering.

Thanks to Alvarez & Marsal Consumer & Retail Group, Simbe, Mirakl, Ocampo Capital, ClearDemand and Infios for making this episode possible. For the full episode, head here: https://youtu.be/Ujbv_kIGzUk



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Transcript
Speaker A:

Sam's club's member Mark hot baked pizza is now deliverable and hot fresh.

Speaker A:

And just believe it or not, fans, $8.98.

Speaker A:

Holy cow.

Speaker A:

That is such a hot price.

Speaker B:

Steal of a deal.

Speaker B:

Seal of a deal.

Speaker B:

Yeah.

Speaker A:

According to a Walmart press release, members Mark members Mark hot baked pizza, one of the hardest things to say.

Speaker A:

Is officially available through delivery in the majority of Sam's clubs nationwide and will be live in all clubs by the end of the month.

Speaker A:

Members can enjoy their favorite toppings.

Speaker A:

Pepperoni, cheese, and my potential go to four meat.

Speaker A:

Curious what those four meats are, and I was trying to figure that out.

Speaker B:

Do you want to really know what the four meats are?

Speaker A:

Oh, yeah, I totally do.

Speaker A:

But that's what I'm going for.

Speaker A:

Hot, fresh, and straight to the door.

Speaker A:

I know that's not your pick because it's got ham in it.

Speaker A:

And if you need a fast members, Mark hot baked pizza is also eligible for express delivery, arriving in less than three hours from the time you place your order.

Speaker A:

And as pizza for under $10 delivered right to your door make you want to run out and get a Sam's Club membership?

Speaker B:

Yeah, I think it does.

Speaker B:

I mean, I think.

Speaker B:

I think they're gonna get so many people who weren't Sam's club members already who hear about this deal and realize, like, those pizzas are excellent.

Speaker B:

Like, they're big, they feed a lot of people, and for the price, you can't.

Speaker B:

You just can't beat it.

Speaker B:

Not to mention, I think the gates that this opens for Sam's Club for delivery of other products because it's not just pizza.

Speaker B:

You can also order salads and other items from the Sam's Cafe.

Speaker B:

You could order this in conjunction with your larger bulk item delivery.

Speaker B:

Like, I think that this, this could even be like the impulse item that you add on to the end of, like, okay, I'm going to order my weekly, like, supplies from Sam's Club and then it's coming on a Friday.

Speaker B:

I'm going to have them deliver a pizza with that as well.

Speaker B:

Like this, I think is so smart from Sam's Club.

Speaker B:

It shows that they're really working on how to figure this out logistically too, because of the.

Speaker B:

The requirements for delivery of a.

Speaker B:

Of a product like a pizza.

Speaker B:

So I, I'm so happy.

Speaker B:

I think they're going to see a lot of interest come in from just a simple let's deliver pizzas announcement.

Speaker B:

But where.

Speaker B:

What about you?

Speaker B:

Are you.

Speaker B:

Are you motivated to try the $8.98 pizza.

Speaker A:

Oh.

Speaker A:

Oh, you know me a hundred percent.

Speaker A:

100%.

Speaker A:

I mean, this is an unassailable move of marketing genius to me.

Speaker A:

Yeah, I fricking love this.

Speaker A:

I mean, my mom has this.

Speaker A:

I don't have a Sam's Club membership.

Speaker A:

My mom has one, and we use hers.

Speaker A:

But I think she.

Speaker A:

She gets back into town tonight.

Speaker A:

I think tomorrow night.

Speaker A:

We're dialing this up.

Speaker A:

We're dialing up the Sam's Club pizza, I think.

Speaker A:

And, you know, but the one thing I will say, though, the one misgiving I have, and it was hard to understand this in the press release, is the delivery window seems long.

Speaker A:

Like you have to be planning ahead.

Speaker A:

And we want to.

Speaker A:

We've actually put an inquiry out to the Sam's Club team to come on our show and talk about this because we want to understand it better.

Speaker A:

But I think ultimately to save money and to get that kind of deal on pizza, I'm okay with that because pizza's gotten super expensive.

Speaker A:

Yes.

Speaker A:

And.

Speaker A:

And the best thing about it, too, from.

Speaker A:

From my standpoint on why Sam Sculpt is doing this, I think you hit on a little bit, but to touch on a little bit more, it adds volume to their delivery runs as well.

Speaker A:

So, you know, you want.

Speaker A:

You want more.

Speaker A:

You want more volume for every delivery you're putting out there.

Speaker A:

So if you can time it up with the.

Speaker A:

The other orders, you know, they're going out to the neighborhoods.

Speaker A:

I think that makes sense.

Speaker A:

So.

Speaker A:

So I love this.

Speaker A:

I think it's just so differentiating.

Speaker A:

You know, it eats.

Speaker A:

It eats at Domino's really big.

Speaker A:

But the other thing I love about it and Costco, Costco, they're not.

Speaker A:

It doesn't seem like Costco is in any way going to be able to touch something like this because antiquated in terms of how they look at things digitally.

Speaker A:

So I think Sam's Club continues to win with this and continues to win with younger generations.

Speaker A:

When you look at, you know, plays like this and scan and go shopping and, you know, the receiptless checkout and all that or, you know, the whole.

Speaker A:

That whole thing.

Speaker A:

So I don't know if receiptless checkouts the right way to say it, but you know what I'm talking about and help me out.

Speaker B:

Yeah, yeah, yeah.

Speaker B:

When you scan and go the scan and go checkout, where they scan the bottom of your car or they scan your cart to make sure.

Speaker A:

Yeah, you just walk through the arch.

Speaker A:

The archway.

Speaker A:

The archway checkout, you know, so, like, I think that's.

Speaker A:

It's just it's just they're.

Speaker A:

They're doing some great things there.

Speaker A:

Man, I wish I knew I was in the water down at Sam's Club.

Speaker B:

You.

Speaker B:

You like Costco pizza?

Speaker B:

You still have to call.

Speaker B:

That's the only option you have, is to call ahead and pick it up.

Speaker A:

And if you want to pick it.

Speaker B:

Up and say yes, and you do it, you do it because the pizzas are $8 and they feed.

Speaker B:

Like, if you.

Speaker B:

And I think that gets to your point earlier, too.

Speaker B:

Like, I know Friday nights, I'm going to have a house full of kids and whatever.

Speaker B:

Like, if.

Speaker B:

If my delivery is coming on a Friday and I can throw those pizzas in, you know, I'm going to do it.

Speaker B:

It's so affordable, and it hits on convenience in a way that.

Speaker B:

That no one else can really do for me.

Speaker B:

So right now.

Speaker B:

So I think that's.

Speaker B:

That's huge.

Speaker B:

That part of it is huge.

Speaker B:

And, yeah, Costco's way, way behind.

Speaker A:

Yeah.

Speaker A:

And add to your point, like, if you're ordering four pizzas or five pizzas, this almost saves you, like, 50 to $100.

Speaker B:

Oh, you know, for sure it does.

Speaker A:

It's insane.

Speaker B:

It definitely does.

Speaker B:

Yeah.

Speaker B:

Yeah, it's.

Speaker B:

It's a great, great move.

Speaker B:

Well done, Sam's Club.

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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