Fast Five Shorts | Doordash Teams Up With Ibotta
In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Ocampo Capital and Scratch Event DJs Chris Walton and Anne Mezzenga discuss: Doordash Teaming Up With Ibotta
For the full episode head here:https://youtu.be/xw-boSNx8kc
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Transcript
DoorDash and Ibotta have teamed up to offer savings on everyday purchases.
Speaker A:According to Progressive Grocer Boy, this is the heaviest grocery podcast I think we've done in a long time.
Speaker A:And ibotta, the operator of the largest digital promotions network in North America, and DoorDash DoorDash have established a multi year strategic partnership to give DoorDash customers access to iBotta's catalog of digital promotions.
Speaker A:By joining the iBotta Performance Network, also known as the IPN, to DoorDash will be able to offer personalized promotions and coupons in a range of categories, among them grocery, health and beauty, home improvement and of course alcohol for CBG brands.
Speaker A:The partnership provides an opportunity to reach consumers across DoorDash's footprint of 115,000 plus non restaurant stores on its marketplace in North America.
Speaker A:The Ibotta provided offers are expected to be live across DoorDash's marketplace later this year.
Speaker A:And yes, why do you view this Ibotta and DoorDash partnership as a quote must discuss?
Speaker B:Because Chris, I don't know if this has ever happened to you, but have you ever gone on DoorDash and you're like, I have no macaroni and cheese.
Speaker B:I brought it back for our vacation.
Speaker B:Chris.
Speaker B:I was like, I'm going to start getting macaroni and cheese for these vacations so that you can.
Speaker B:And have you ever gone on there and you're like, I'm going to order macaroni and cheese, my kids want it.
Speaker B:I don't have any left.
Speaker B:And then you get all the way to the end and you're like, am I paying $20 for two boxes of macaroni and cheese?
Speaker B:This is insane.
Speaker B:So I think that you have a ton of drop off with people.
Speaker B:Even DoorDash is still a convenience for people.
Speaker B:And I think that sometimes with all the charges you get to a point where people are like abandoning the cart and they're like, I'll do something else or I'll go drive to the store and get it.
Speaker B:But with this partnership you start to chip away at some of those fees when you get a dollar off of the product or like everybody is winning here.
Speaker B:And that's why I think this is so important.
Speaker B:The customers win because they get prices that are more comparable to what they'd be paying if they went to the store and bought this themselves.
Speaker B:They it kind of diminishes that threshold of like, should I do this or not?
Speaker B:Then you also get doordash and Ibotta getting all this information now that they can use to provide me with more deals to learn more about my shopping behaviors.
Speaker B:And then the brands get that information too.
Speaker B:Like, oh, doordash is this great channel for me.
Speaker B:Maybe I should be pushing out more.
Speaker B:Like, everything here, I think, starts to add up to benefits for everybody around.
Speaker B:It's your old analogy of one plus one equals three.
Speaker B:And I think that this is a great, great move and just kind of further solidifies DoorDash's penetration in this space, though.
Speaker B:I think it's a great move.
Speaker B:But what do you think?
Speaker A:Yeah, no, those are really great points.
Speaker A:I don't have a lot to add, but I think.
Speaker A:I think you're dead on in terms of, like, the one issue with DoorDash that's still out there is like, is, am I getting a good price?
Speaker A:Right?
Speaker A:You just don't know that.
Speaker A:And so this gives you the confidence.
Speaker A:And there's a lot of ways you could do this.
Speaker A:Like, you give instant redeemable coupons, like, just by buying products that flow through this.
Speaker A:I don't know how they're going to execute this, but.
Speaker A:But you're right.
Speaker A:And that helps ameliorate that issue.
Speaker A:The other point that I think is interesting here, that I would just add is I have.
Speaker A:I have been surprised about how often I'm using DoorDash to search for things.
Speaker B:Really.
Speaker A:And it's particularly.
Speaker A:Yeah, it's particular because I have the dash Pass.
Speaker A:And, you know, what's happening most is with alcohol, actually, which is why I keyed in on alcohol in that read.
Speaker A:Like, oh, where can I get this beer that I like?
Speaker A:I know it's not going to be at my grocery store, but where can I find it?
Speaker A:Is it available on the dash Pass Marketplace?
Speaker A:It's a regional beer.
Speaker A:Who has it, who carries it?
Speaker A:Like, that type of thing is happening for me.
Speaker A:And the other place where I start to get intrigued, too, is with the double dash.
Speaker A:I'm always, like, playing around with the double dash.
Speaker A:I don't know if you've done that, but.
Speaker B:Oh, I do the double dash all the time.
Speaker B:Do you?
Speaker B:Oh, wow.
Speaker A:Okay.
Speaker B:Especially traveling, like here, like, you know, we always got like, last night for dinner, I ordered my food from the restaurant and then double dashed my, like, drinks my bottled water and whatever.
Speaker A:Right.
Speaker B:All to the room.
Speaker B:And last night, actually, the first.
Speaker B:For the first time, I had the same person do both dashes for me.
Speaker B:And it was amazing.
Speaker B:I had such a good experience.
Speaker A:Wow.
Speaker A:You.
Speaker A:You double dash with the same person.
Speaker A:Anne, that.
Speaker A:That's.
Speaker A:That's pretty awesome.
Speaker B:Sounds very Vegas of me, doesn't it?
Speaker A:It does sound, but.
Speaker A:And you didn't keep it in Vegas.
Speaker A:You shared it with the world and.
Speaker B:Yeah, but jc, you're amazing.
Speaker A:Jc.
Speaker A:Jc.
Speaker A:JC got five stars for his double dashing.
Speaker B:And it did.
Speaker B:Yeah.
Speaker A:Yeah, he did.
Speaker A:Yeah, he did.
Speaker B:But.
Speaker A:Yeah, I mean, at the end of the day, I think it just.
Speaker A:It just makes doordash and the dash pass stronger.
Speaker A:This is a great idea, I think.
Speaker A:Part and parcel.
