Fast Five Shorts | The Children’s Place Debuts On Shein
In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital Chris Walton and Anne Mezzenga discuss: Their Thoughts On The Children’s Place Debuting On Shein
For the full episode head here: https://youtu.be/uDYRYCTUsOk
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Transcript
Children's Place has opened a digital storefront on Shein.
Speaker A:According to chain stories, the Children's Place is now selling its apparel directly to users of the global on demand fashion app Shein.
Speaker A:Currently, the Children's Place storefront is available only to us Shein customers and will soon be made available globally in a phased rollout.
Speaker A:The partnership is also somewhat of a departure from normal business practices for Shein, which mostly offers Shein branded affordable apparel and accessories from a global network of vendors.
Speaker A:And I'm curious, would you have advised the Children's Place to start selling via Shein?
Speaker B:Yeah, I mean, I, we already know that some retailers and brands are testing like some product development with Shein.
Speaker B:Like they're using like early stage, like product design and development where they're just trying to get prototypes made of certain things.
Speaker B:So I think this, to me though, feels like an experiment that has to be done.
Speaker B:You have that younger demographic that's, you know, using Shein religiously day after day after day to get, you know, outfitting for outfitting for themselves.
Speaker B:And I think the next like, progression into this wish with this age group is getting into kids wear.
Speaker B:Like, it just makes sense to test this so that, you know, as people are buying clothing for their own kids that, or they're gifting that, that they have another place to go get it where, you know, where they're already engaged in shopping.
Speaker A:I would 100% do this if I was Children's Place.
Speaker A:I mean, we, we were, we were screwing around on the Internet yesterday.
Speaker A:We realized that Children's Place already has a storefront on Amazon.
Speaker A:So if you're already, if you're already all in on the marketplace strategy, why wouldn't you go to another marketplace?
Speaker A:I don't, I don't see why you wouldn't do that.
Speaker A:It makes no sense logically now, de minimis regulations aside, because we don't know how that's going to shake out.
Speaker A:But for example, does the Children's Place or some other brand start to take note of this and start to parlay this into a new way to do E Commerce?
Speaker A:And by that I mean I.
Speaker A:E going direct from factory.
Speaker A:So small batch production should work just as well for any E Commerce player, player that wants to think about this in this way.
Speaker A:The only catch is would the customer be willing to wait the additional time for it?
Speaker A:But I think they would in exchange for the lower price.
Speaker A:So this potentially gets the Children's Place more accessible to the average American consumer if they take this approach, which also means, and this is where my head really starts to spin.
Speaker A:Anne Relationships like this via Shein also create a world where a brand is potentially never out of stock online.
Speaker A:And that's crazy.
Speaker A:Think about that for a second.
Speaker A:You're never out of stock online.
Speaker A:So that's why I love this idea and think we could see more people go this way in the future.
Speaker A:Or at least there's the other angle to this.
Speaker A:At least white label Shein supply chain capabilities for their own website so they can never be out of stock.
Speaker A:Right.
Speaker A:There's a lot of angles to this that are going to come and sprout up.
Speaker A:And that's why I love it.
Speaker A:And that's why I'm 100% supportive of children's place trying this, especially given where they are financially too.
