Fast Five Shorts | Walmart Has Moved Up Its Holiday Promotions

 Walmart has unveiled its holiday plans replete with early shopping deals and affordable meals. According to a Walmart press release, Walmart is kicking off the holiday shopping season earlier than ever unveiling its plans to help customers have a memorable holiday season with consistently low prices and a convenient experience no matter when, where, or how they choose to shop all season long.

So what does this mean, Chris? It means that customers who want to get a jumpstart on some of the best deals on top holiday gifts don't have to wait until November. Walmart will offer some of its hottest deals of the season with its first Walmart holiday deals event, October 8th through 13th. What a coincidence, uh, with deep savings across electronics, home, fashion, toys, and more.

Owned and Walmart marketplace assortments. Um, and beginning on October 8th at 12 AM Eastern on walmart. com and on the app, Walmart plus members will also get exclusive early access to shop the most wanted deals 12 hours earlier than anyone else. That's not all Chris. There's more. I feel like I'm, is it not, this is like, I feel like I'm reading the Walmart press release right now.

Like we should be this, when I put this together last night, I like, this is the longest read ever. Yeah. But it's all important information. I think it is important information. Um, there's more, and this one I think is most important. Walmart is also offering its inflation free Thanksgiving holiday meals weeks earlier this year to give customers even more opportunity to save Walmart's holiday meal offering.

Serves up to 10 people and includes 28 customer favorites. Everything from Turkey. Under 1 a pound and trimmings to dessert for an incredible value of less than 7 per person, which is unbelievable in my mind. Uh, but Chris, what do you think? How significant is it that Walmart is kicking out the holidays in just two weeks from today?

Yeah. That article you wrote. Yeah. I remember. Yeah. Which was seven years ago. We said this was going to happen, but second, and I think this is the more important aspect of this story, despite how fun it is to take a victory lap. The press release again, to me, highlights what is becoming a key theme on this show every week.

And that is how Walmart is extending its reach primarily through digital. So for example, you have advanced deals for Walmart plus members. You have one click buying on Thanksgiving meals. And what you didn't talk about in the press release because we had to edit some of the things out is that we did, this will also be the yeah, right.

I know I did believe it or not. This is also the first holiday season where Walmart will have early morning and express delivery available and in its arsenal. So I'm going to make a prediction here and I'm going to go out on a limb. And I'm going to say this is going to be Walmart's best holiday season ever.

Walmart's caught lightning in a bottle. And again, it's because of their digital strategy. Yes. Yeah. Best holiday season ever. Going out on a limb. Okay. I can't wait to see. I mean, I don't disagree with you. I think everything that you said makes sense. Of course, it makes sense that they're going to match up with prime days in October and that they're kicking this off on the same day.

But, you know, Chris, for me, I think what really. stole the show in this announcement for me is that It gets going back to the fact that Walmart's can, uh, stealing more of the consumer's grocery basket. I think they are in a much stronger position here with Amazon. And so these deals that they're offering this inflation free Thanksgiving, I think is a really smart pivot for them or not pivot, but like focus area for them, because I think when you, when you look at needs, okay, what do consumers still looking at?

You know, inflation being an issue, what do you have to do? Yeah, they have to get food. Right. And so you're driving customers with digital, more digital offerings, especially on food. And then I think you start to go to other needs that happen. Like once I'm getting my Thanksgiving meals there, well, I need to start getting winter clothes and boots and things for my kids if I live in a cold state.

So now I'm looking at other needs. At Walmart, where I'm also getting these early advanced deals. And then I think you start to get to some of those other things that are more the want States or the gifting opportunities, you know, scoop the new products from scoop that they've been doing, that they launched at New York fashion week, I might see a deal on toys or things like that.

And the list goes on and then you're captured in this Walmart universe. And I feel like, you know, what. At that point, what do you need Amazon for? So that's, that's to me, like, they're getting you with those needs, and then they're going to start to bring you into the wants. And next thing you know, your, your full holiday basket is at Walmart.

Yeah, it's a great point. Grocery is always the trip driver. And by the way, segue, did you see some of the promotional videos for that, that Walmart fashion, uh, event that they had? I mean, the first thing I, did you think the first, this is what I thought of first, I was like, Hey, uh, uh, Walmart target called, they want their cash back.

I was like, Oh my God. Like, look at this. And that's, that's kind of a subtle point too, is I think the marketing team at Walmart is doing a bang up job too. And so I'm really anxious to see what they do for the holiday season as well. Yeah. Yeah. Some of the teasers we've already seen are leaps and bounds ahead and definitely, I mean, back to school was a good kind of, um, uh, like vision of that, just what they did, what Walmart did versus what Target did.

And now holiday is going to be even more banger for sure.