Episode 26

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Published on:

27th Jun 2024

Ovative’s EMR Power Rankings Reveal How Retailers Can Win the Traffic Battle | 5 Insightful Minutes

In this insightful 5-minute segment, Chris Walton and Anne Mezzenga sit down with Chuck Anderson-Weir, Senior Director of Measurement Solutions at Ovative, to discuss the latest EMR (Enterprise Marketing Return) Power Rankings.

Link to power rankings: ovative.com/insights/2024-media-power-rankings/

Discover the marketing trends that are driving incremental revenue, customer acquisition, and long-term brand equity for retailers.

Learn how digital video platforms like CTV and YouTube are rising in the rankings, thanks to their ability to drive in-store traffic and provide full-funnel marketing solutions. Chuck shares examples of retailers like Men's Wearhouse and Torrid, who are leveraging digital video to increase their marketing ROI by up to 20%.

Explore the potential of shoppable TV ads, as seen with Amazon Prime Video, and how this technology is catching up to meet consumer engagement preferences. Chuck also predicts that influencer and creator marketing will flip the entire marketing planning cycle on its head by 2025, as retailers become more data-driven and customer-centric.

Don't miss out on these valuable insights that could help your retail business stay ahead of the curve in the ever-evolving marketing landscape.

#EMRPowerRankings #RetailMarketing #DigitalVideo #InfluencerMarketing #CreatorMarketing #ShoppableTVAds #Ovative #ChrisWalton #AnneMezzenga #RetailIndustryPredictions #2025RetailTrends

Music by hooksounds.com

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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