Episode 588

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Published on:

23rd Apr 2026

Fortnum & Mason’s Approach to Innovation, Experience, and Staying Human | RTS 2026

In this Omni Talk Retail episode, recorded live at Retail Technology Show 2026 in London from the Vusion podcast studio, Chris Walton catches up with with Iain Robertson, Chief Operating and Innovation Officer at Fortnum & Mason, to discuss how one of the world’s most iconic heritage retailers is approaching innovation while staying deeply rooted in human experience.

Iain shares how Fortnum & Mason blends operations, technology, and innovation under one leadership structure, and why that integration is critical to identifying meaningful opportunities across the business. He explains why the company does not believe in siloed “innovation budgets,” instead embedding innovation directly into strategic decision-making and day-to-day operations.

The conversation also explores Fortnum’s commitment to preserving human connection in-store, why the brand is intentionally avoiding over-automation, and how it is investing across customer data, clienteling, and connected experiences to better serve customers across every touchpoint.

Key Topics Covered:

• Why innovation and operations are more powerful when combined

• Fortnum & Mason’s approach to embedding innovation across the business

• Why the company avoids dedicated “innovation budgets”

• The role of partnerships in accelerating innovation

• Why human connection remains central to the in-store experience

• Balancing change while maintaining a sense of familiarity for customers

• How Fortnum’s is investing in customer data, clienteling, and personalization

• The importance of connecting digital and physical experiences

• Where the company is focusing innovation investments over the next decade

Thank you to Vusion for supporting Omni Talk Retail’s live coverage from Retail Technology Show 2026. More to come. Stay with us!

#RTS2026 #RetailTechnologyShow #OmniTalkRetail #FortnumAndMason #LuxuryRetail #CustomerExperience #RetailStrategy #RetailInnovation #Clienteling #Vusion



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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