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Published on:

18th Sep 2022

Groceryshop Spotlight | Why Clean Data Is Essential For Every Retail Media Network With Amperity

In this special Groceryshop edition of the Omni Talk Retail Spotlight series, Amperity's Head of Product Solutions Matt Hallett and Microsoft’s Sr. Director of Business Strategy for Worldwide Retail & Consumer Goods Mike Edmonds join Chris and Anne to discuss how technology can help to clean every grocer's messy consumer data and thereby bring even more power to one's retail media network. Together they discuss: - Why customer data is so messy to begin with - How clean data can improve your marketing ROI with your customers and CPG partners - And why a focus on clean data can help grocers to take an "eat what you cook" approach to measuring the impact of their retail media network initiatives Brought to you in partnership with Microsoft

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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