Episode 148

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Published on:

22nd Apr 2024

ETAM Group's Retail Growth Strategy: Clienteling, Smart Fitting Rooms & US Expansion

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Jose Gomez, Chief Development Officer at ETAM Group, sits down with Chris Walton and Anne Mezzenga from Omni Talk to discuss the company's innovative approach to retail development and customer experience. ETAM Group, a leader in lingerie brands with over 1,500 stores across 50 countries, is revolutionizing the in-store experience with cutting-edge technology.

Discover how ETAM Group is:

  • Leveraging its in-house developed clienteling app to provide personalized shopping experiences
  • Utilizing RFID technology and smart fitting rooms to streamline product selection and checkout
  • Expanding its presence in the US market through a strategic partnership with Nordstrom
  • Adapting to the preferences and needs of American consumers
  • Prioritizing meaningful growth in existing markets to build strong customer relationships

Jose also shares insights on the importance of omnichannel retail, the role of data in enhancing customer interactions, and the collaborative approach required to develop successful retail technology solutions.

#JoseGomez #etam #RetailDevelopment #RetailStrategy #ClientelingApp #SmartFittingRooms #USExpansion #NordstromPartnership #PersonalizedShopping #OmnichannelRetail #RetailInnovation #CustomerExperience #OmniTalkPodcast #WorldRetailCongress



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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