Episode 106

full
Published on:

20th Mar 2024

Live From Shoptalk | Hy-Vee's SVP Of Red Media Kathryn Mazza On Retail Media Innovation & Service

In this exclusive Omni Talk interview from Shoptalk 2023, sponsored by Meta, Kathryn Mazza, the newly-appointed SVP of Red Media at Hy-Vee, shares her insights on the rapidly-evolving world of retail media networks. With an impressive 18-year career at Dick's Sporting Goods, where she launched and scaled their retail media network, Mazza brings a wealth of experience to her new role at Hy-Vee.

Discover how Hy-Vee's Red Media stands out in the competitive landscape, leveraging the company's diverse portfolio across grocery, banking, pharmacy, construction, and distribution to offer unique opportunities for advertisers. Mazza emphasizes the importance of building strong relationships with CPG brands and delivering best-in-class customer service and white glove support.

Learn about Red Media's focus on innovation, including their impressive network of 10,000 high-impact digital screens and in-store audio advertising capabilities. Mazza also discusses the significance of establishing industry-wide reporting standards, championed by the IAB, to help advertisers compare performance and optimize their ad spend across various retail media networks.

With Mazza at the helm, Hy-Vee's Red Media is poised to elevate the retail media experience for advertisers, driving growth and setting new standards in the industry.

#KatherineMaza #SVPRedMedia #HyVee #RetailMediaNetwork #HyVeePortfolio #Grocery #Banking #Pharmacy #Construction #Distribution #CPGRelationships #BestInClassCustomerService #WhiteGloveService #Data #Innovation #DigitalScreens #InStoreAdvertising #InStoreAudioAdvertising #IABReportingStandards #OptimizingAdDollars #Shoptalk2023 #DicksSportingGoods #Meta #OmniTalk



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Omni Talk Retail

About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Profile picture for Anne Mezzenga
Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

Profile picture for Chris Walton