Lightning Round: Romance Novels, Soap Wars & French Fry Pizza
In this week's Fast Five Podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, our rapid-fire lightning round covers the week's quirkiest retail stories: Ollipop's 5-cent VIP boxes, Jimmy John's steamy romance novel promotion, Unilever acquiring Dr. Squatch, and Tombstone's wild French fry crust pizza experiment.
Timestamps:
32:19 - Ollipop Amazon partnership
32:53 - Jimmy John romance audiobook
34:54 - Dr Squatch acquisition
35:34 - Tombstone French fry pizza
Catch the full episode here: https://youtu.be/3lsaTBvBuMs
#RetailNews #FoodInnovation #BrandMarketing #ConsumerTrends #LightningRound
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Transcript
All right, well, let's go to the lightning round.
Speaker A:Question number one.
Speaker A:Chris Olipop partnered with Amazon Ads to drop 5,000 exclusive VIP boxes for 5 cents each on Amazon starting June 30th.
Speaker A:Each box includes seasonal Olipop flavors and branded merchandise, which Olipop is hoping that they can give people in exchange for social posts from their regular everyday consumers instead of influencers.
Speaker A:And if you were to influence for free for one brand, if they sent you a box of their greatest products, what brand would you choose?
Speaker B:Oh, man, I'm not aiming very high on this one, but I think I'd pick Twix because it's only candy with the cookie crunch.
Speaker B:Like, I just love the cookie crunch of a Twix bar.
Speaker A:So you would give content for like a $twix bar?
Speaker B:Yeah, for sure.
Speaker B:No, not a dollar, but like a GROSS ANNUAL CASELOAD 100%.
Speaker A:Okay, so you're.
Speaker A:This is not, you're not doing the 5 cent box full of Twix on Amazon.
Speaker A:You're just.
Speaker B:I probably still would do it ad.
Speaker B:I mean, I'm a cheap date, you know.
Speaker B:All right, the next one.
Speaker B:This one comes courtesy of Omnitox superfan John Sedevy.
Speaker B:And this summer, Jimmy John is turning up the heat and serving up the ultimate beachside pairing.
Speaker B:A satisfying sandwich in one hand and a steamy story in the other.
Speaker B:With any sandwich or wrap purchase.
Speaker B:With the use of promo code, Beachhead fans can unlock access to the Blade and the ryan, a custom 2 part Romantasy audiobook narrated by none other than White Lotus Star and Heartthrob.
Speaker B:I guess he's a heartthrob now.
Speaker B:Walton Goggins.
Speaker B:It will make you toss your paperback aside and order faster than you can say meet cute.
Speaker B:All right, and what is the steamiest romance novel you've ever read?
Speaker A:I mean, wait for a second.
Speaker A:Like I'm supposed to order a mayonnaise filled sandwich in one hand and then be thinking of reading a steamy romance novel.
Speaker A:That sounds disgusting to me.
Speaker A:I can't get past it.
Speaker B:Ever seen Nine and a Half Weeks?
Speaker A:No, no, no, no.
Speaker A:I.
Speaker A:I'm not really one for the steamy genres, so I know there's a lot of really good ones out there, but the last.
Speaker B:Have you ever read one?
Speaker A:Yeah, I used to read them when I worked at the corn stand because that was all that we had were like old Danielle Steele novels, but.
Speaker A:But the last one I probably read was like the Twilight series and that was probably as racy as I get.
Speaker A:I'd Rather I get more turned on by books about business startup about.
Speaker B:Yeah, that's not even steamy.
Speaker B:That's like a.
Speaker B:That's not even like a boil.
Speaker B:That's like a simmering pot of water.
Speaker B:The Twilight series.
Speaker A:Yeah.
Speaker A:All right.
Speaker A:Chris Unilever just acquired Dr.
Speaker A:Squatch, the bar soap and male grooming products company that's very popular with Gen Z.
Speaker A:Are you more of a bar soap or a body wash guy?
Speaker B:Oh, interesting question.
Speaker B:You know, I used to for years be 100% the bar soap guy, but.
Speaker A:I think like three soap on a rope inside something or just straight up?
Speaker B:No, straight up bar soap.
Speaker B:Yeah, you know, like Dove, Ivory, Irish Spring.
Speaker B:You know, they've all gone through the turntable here, the shower turntable over the course of years.
Speaker B:But now I think three or four years ago, I made the permanent switch to body wash.
Speaker A:Okay, what's your body wash brand of choice?
Speaker B:I use like the dove sensitive skin and because you know, I got really sensitive skin that I have to protect.
Speaker A:Okay.
Speaker B:You know, it's very important to me.
Speaker B:No, I don't have a loofah.
Speaker A:So you're just squirting the body wash in your hand and you're not lathering or anything?
Speaker B:Oh yeah, no, I gotta get some lather.
Speaker B:Like you gotta lather it up.
Speaker B:You know, you gotta get a good lather going.
Speaker A:So you're going through body wash like crazy.
Speaker B:Yeah, yeah, probably.
Speaker B:Yeah.
Speaker B:I mean I probably shower two or three times a day.
Speaker A:Just no loofah.
Speaker A:You don't want.
Speaker B:No, no, no, no loofah.
Speaker B:No loofah.
Speaker B:No, that's too.
Speaker B:Yeah.
Speaker B:That reminds me of Caddyshack with the loofah scene.
Speaker B:But anyway, Tombstone is launching a french fry style crust pizza with a crispy potato based crust.
Speaker B:It's available in two varieties and loaded bacon, cheddar and chili cheese.
Speaker B:You to end the show.
Speaker B:Why has no one ever thought of french fry pizza before?
Speaker B:And which of the two varieties are you most likely to try first?
Speaker A:Is this like a gluten free play or something?
Speaker A:Like they're trying to come up with an alternative gluten free crust.
Speaker B:It may be.
Speaker B:I don't know.
Speaker B:Yeah, that's a good question.
Speaker A:Yeah, I'm surprised.
Speaker A:I mean there's been tachos, Tater tot nachos.
Speaker A:I mean you've got baked potato pizza, like I don't know why Cauliflower pizza, right?
Speaker A:Yeah.
Speaker A:Put it in the base.
Speaker A:I would probably say the, the bacon and cheddar.
Speaker A:One chili cheese.
Speaker A:Just never I.
Speaker A:Unless it's a homemade chili.
Speaker A:I don't ever want chili cheese anything.
Speaker A:I think that scares me.
Speaker B:Yeah.
Speaker B:Do you like pizza and French fries as a combo?
Speaker A:I don't know.
Speaker A:I don't ever.
Speaker B:I love it.
Speaker B:I love it.
Speaker B:It's like one of my favorite.
Speaker A:Like, you put the full on carbs.
Speaker B:No, just like eating them side by side.
Speaker B:So I feel like you're now mashing it up and it tastes.
Speaker A:It has a lot of potential I'm aware of.
Speaker B:Yeah.
Speaker B:I mean, it's full of carbs.
Speaker B:And then if you get beer, it's like, good night.
Speaker B:Good.
Speaker B:Game over.
Speaker A:Yeah.
Speaker A:That's going to be a heavy, heavy load in your.
Speaker A:In your stomach for sure.
Speaker B:Heavy load in your stomach.
Speaker B:Quarter the show there.
