Episode 85

full
Published on:

27th Feb 2024

Live From eTail | How Personalized Experiences Can Double Conversion Rates With Vincent Yang

We chat with Firework founder Vincent Yang about innovations in live stream shopping and shoppable video to create personalized 1:1 shopping experiences that double e-commerce conversion rates. Vincent explains how Firework is bringing the tactile, high-touch experience of physical stores online with tools like digital humans and AI assistants. We discuss the post-purchase experience, the future of omnichannel retail, and why these digital innovations are key for brands with high AOV products. Whether you're interested in brick and mortar conversion optimization or leading edge e-commerce, this interview provides unique insights into the digital retail experience of the future.

Thanks to Firework for making all our #etail2024 coverage possible.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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