Episode 130

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Published on:

18th Oct 2024

American Freight’s Omnichannel Strategy & Approach With CMO Lauri Joffe

In this exclusive interview recorded live at Shoptalk Fall 2024, Chris Walton and Anne Mezzenga interview Lauri Joffe, Chief Marketing Officer at American Freight.

Key moments include:

[1:00] Lori introduces American Freight and her role as CMO

[2:30] The importance of unified commerce for consistent customer experience across stores and online

[4:10] How traffic counting and conversion metrics help unify e-commerce and stores

[6:00] The role of data in understanding customer behavior

[8:00] American Freight’s brand refresh and fun Q4 initiatives

[9:50] What to expect for 2024 in the home furnishings industry

Thanks to Narvar and Microsoft for making all of Omni Talk Retail's Shoptalk Fall coverage possible. Visit Narvar at booth L45 or at Navar.com & Checkout Microsoft at aka.ms/AIatMicrosoft

#shoptalk #retailinnovation #holidayshopping #unifiedcommerce #retailtechnology #americanfreight #homefurniture



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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