Episode 142

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Published on:

22nd Apr 2024

Lego's Secret to Retail Success: Engaging Experiences, Omni Journeys & AI With Martin Urrutia Islas

Join Omni Talk's Chris Walton and Anne Mezzenga as they speak with Martin Urrutia Islas, Global Head of Retail Innovation and Experience at Lego, live from the VusionGroup studio at the World Retail Congress in Paris. In this exclusive interview, Martin shares the secrets behind Lego's success in creating engaging retail experiences that keep customers coming back for more.

Discover how Lego:

  • Develops and tests new in-store experiences, like the Minifigure Factory
  • Balances digital and analog experiences to enhance customer engagement
  • Evolves from omnichannel retail to "omni experiences" that bridge the gap between in-store and online
  • Leverages AI while maintaining a human-centric approach to retail innovation
  • Collaborates with brands and the United Nations to celebrate creativity and play

Plus, get a sneak peek at the exciting Lego products and events coming soon, including the first-ever Global Day of Play!

#Lego #RetailInnovation #CustomerEngagement #OmniExperiences #AIinRetail #HumanCentricRetail #GlobalDayOfPlay #LegoxUN #OmniTalkPodcast #WorldRetailCongress



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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