Episode 31

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Published on:

4th Jun 2024

Diageo's Chief Digital Commerce Director On Omnichannel Retail Personalization | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies Podcast Studio from Shoptalk Europe 2024, Nikki Sale, Chief Digital Commerce Director at Diageo, shares insights on the company's digital transformation journey and omnichannel retail strategies.

Diageo, known for iconic brands like Johnnie Walker, Baileys, and Guinness, is focusing on creating personalized and seamless consumer experiences across both physical stores and online platforms.

Nikki discusses the importance of breaking down organizational silos and achieving alignment to effectively deliver omnichannel experiences. She also shares examples of innovative digital tools, such as "What's Your Whiskey," which utilizes flavor print technology to help consumers discover their preferred whiskey tastes.

Discover how Diageo is leveraging digital tools and strategies to drive personalization and enhance the customer journey in this engaging conversation.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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