Episode 271

full
Published on:

26th Apr 2025

Quorso and Circle K Partner to Improve Store Operations Across Europe

In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne dive into Quorso’s new partnership with Circle K (00:02), highlighting how this technology will scale across 5,000 stores in 12 countries and 11 languages (00:16). They discuss the significance of bringing task management and performance analytics into the convenience vertical (01:30), and what this means for late-night operations and workforce efficiency (03:00). Chris shares how the partnership validates Quorso's scalability (02:54), and Anne reflects on how one employee managing a store alone at night benefits from intelligent prioritization (04:00). If you’re in retail tech or ops, this one’s a must-listen.

For the full episode, head here: https://youtu.be/YZOCyd_MPhw

#retailtech #circlek #quorso #conveniencestores #retailinnovation #workforceoptimization #retailnews



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Transcript
Speaker A:

Corso is partnering with Circle K to implement its intelligent management solution in Circle K stores across Europe.

Speaker A:

According to a Corso press release, the partnership will see Corso's technology deployed across 12 countries in 11 different languages and across Circle K's approximately 5,000 locations throughout Europe.

Speaker A:

By combining advanced technology with human centric workflows, Corsos platform consolidates siloed solutions like tasks, surveys, performance analytics and exception reporting into a comprehensive, action focused and enhanced platform that drives store performance at every level, said Finn Lagarde Copart A new Another one of my favorite names to say on this show put that on the list.

Speaker A:

Dan He's Head of Operations Excellence at Euro Head of Operations Excellence Europe for Circle Korso will enable our fast, friendly and customer ready strategy by allowing our store teams to spend more time with customers and on the sales floor knowing they are focusing on actions that will drive the most value.

Speaker A:

End quote and loyal Omnitok fans are no doubt familiar with Corso, but for those maybe new to the show, why do you think Corso's Circle K Europe partnership is a bellwether event?

Speaker A:

Do you even think it's a bellwether event?

Speaker B:

I do, I do and I think it's pretty simple and straightforward.

Speaker B:

I just, I think this shows the true size and scale of this technology and how important it is that you know, now you have Circle KS and that you know are in different countries and they use different languages and like the, the fact that this technology is able to adapt to all of those scenarios I think really shows that the time is now to really start investing in this.

Speaker B:

And the other thing that I'd point out too, I don't think it's just about like we hear, we heard about Corsos technology in places like Tractor Supply or Dollar General or in a grocery environment and like those make sense.

Speaker B:

But I don't think that as many people are rushing in the convenience vertical to like think about customer service in this angle.

Speaker B:

You know.

Speaker B:

Like I just, I don think convenience I think self serve so much inconvenience.

Speaker B:

So I think what's really cool about this is that you know what, what can you do now in a convenience store when you've invested in Corso's technology like Circle K has and what does that allow you to gather other efficiencies from too?

Speaker B:

So I think this is an incredibly important move, 1 for the flexibility of the technology and 2 just for the the multitude of industries that this has an impact in.

Speaker B:

But, but I, I mean what did you think when you first heard this.

Speaker B:

Chris, were you surprised?

Speaker B:

Like, does the convenience angle, like, did that come as a surprise to you at all?

Speaker A:

No, I mean, knowing that, knowing the Corso team like we do, it doesn't come to surprise to me at all.

Speaker A:

You know, I would, I would, I, I would highlight similar points to you, but I think I would maybe add a little bit too on the second point you made.

Speaker A:

But the first one is definitely scalability.

Speaker A:

I mean, 12 countries, 11 languages, that means Corso isn't just a startup anymore.

Speaker A:

That means the solution is ready for scale.

Speaker A:

That's the best way to put that.

Speaker A:

And then the other point I'd make on what you said is, you know, I think the customer service is part of it, but really what the technology is about is optimizing the deployment of your workforce.

Speaker A:

That could be for customer service, it could be for in store execution, it could be for operations.

Speaker A:

And when you look at the convenience store, convenience store channel itself, that workforce is about as disparate as it comes.

Speaker A:

So that means, that means to me, for the solution to work, it has to be pressure tested against all levels of competence and training and then still show an roi.

Speaker A:

So therefore, if Circle K is finding value in this, I think other C stores should too.

Speaker A:

But more importantly, all other verticals of retail then probably should be able to find value in optimizing their workforce deployment.

Speaker A:

So, so it should be relatively, and it should be relatively easier for the other verticals to find value in a solution like Corso as well.

Speaker A:

That's the other point I would make here.

Speaker A:

Um, so this is, I think this is a really big announcement for, for all those reasons that you and I just discussed.

Speaker B:

Yeah, that's a really great point.

Speaker B:

And the other thing I was thinking of, like, especially you made me think of is, you know, when you have one person working a convenience store late at night, like to, to again have that list of things like should the hot dog roller cleaning go first or should it be like restocking shelves?

Speaker B:

Because you know, at this time of day you get a huge influx of people looking for energy drinks or what, whatever it might be like.

Speaker B:

I really consider that the customer service angle might just be like making sure that products are ready and available for the customers and how you maximize the staffing of that one individual.

Speaker B:

So I think those are great points.

Speaker A:

Right.

Speaker A:

And that person that you're mentioning may or may not have worked there the week before even.

Speaker A:

You know, that's the crazy thing.

Speaker A:

And they're finding value in this, so that's pretty telling to me.

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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