Should Retailers Turn Employees Into Influencers? Gap Thinks So | Fast Five Shorts

Gap Inc. is expanding its creator affiliate program to employees across Gap, Old Navy, Banana Republic, and Athleta, allowing staff to earn commissions by becoming brand influencers.

Chris Walton and Josh Hahn discuss why employees may be a brand's most authentic creators, how retailers can scale employee-generated content, and whether this could become the future of retail marketing.

▶️ Watch the full Fast Five episode here: https://youtu.be/_GsTHL9DBYA

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