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Published on:

23rd May 2022

Spotlight Series | Battling Account Takeover Fraud With Signifyd CMO Indy Guha

In the latest edition of the Omni Talk Retail Spotlight Video Series, Chris Walton and Anne Mezzenga sit down with Signifyd’s CMO Indy Guha to learn all they can about the latest fiendish effort being used to defraud consumers, aka Account Takeover (or ATO, if you are in the know). Together they discuss: The rise of e-commerce and the increasing strain placed on fraud prevention What account takeover is and why it is so much more sinister than just using someone’s credit card number And why a networked approach may be the only way to solve the problem To access Signifyd’s pulse reports, head here: http://www.signifyd.com/ecommerce-pul... Music by hooksounds.com *Sponsored Content*

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About the Podcast

Omni Talk Retail

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton