Episode 15

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Published on:

27th Nov 2023

Spotlight Series | A DAM Deep Dive With Bynder's Brian Kavanaugh

Bynder’s Director of Global Field and Customer Marketing, Brian Kavanaugh, joined Chris and Anne for the second time in 2023 to give an even deeper look into Digital Asset Management.

In this podcast, Chris and Anne go deep with Brian on:

The challenges retailers are faced when it comes to Digital Asset Management (aka DAM)
Why these challenges become particularly acute during the key holiday selling season
The value gained, both in sales and productivity, from having a strong DAM setup in place
The many integration points that come into play with a DAM system, particularly a retailer’s PIM system
And, perhaps most importantly, why not taking Digital Asset Management seriously now, across every level of a retail organization, could come back to bite you in the future

*Sponsored Content*

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About the Podcast

Omni Talk Retail

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton