Spotlight Series | Signifyd CMO Indy Guha (Groceryshop Special Report)

In this special Groceryshop edition of our Omni Talk Spotlight Series, sponsored by Cleveron and UntieNots, Chris Walton and Anne Mezzenga sit down to chat with one of Omni Talk's favorite guests, the always mellifluous Indy Guha, the CMO at Signifyd. Indy, as he always does, gives Chris and Anne a crash course in the growing importance of fraud prevention and revenue generation in grocery. For example, did you know that with the explosive growth in curbside pickup and contactless scan-and-go implementations, the time to detect fraud is quickly moving to zero? And that retailers are liable for all of it? In the days of e-commerce, manual processes could be used to validate orders as retailers waited for goods to ship from their warehouses, but now with curbside pickup and scan-and-go those same processes no longer work because the customer wants validation of their purchases instantaneously. Retailers have no choice but to adopt AI solutions to solve this problem. Give this video a watch and you will quickly understand why grocers will likely soon be moving fraud detection to the top of their IT roadmaps. **Sponsored Content**

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