Spotlight Series | Tony Shan Head of Tmall Americas Talks Tmall's Overseas Fulfillment Program

Any brand considering business in China should watch this interview -- it is a perfect illustration of how to work smarter and not harder. Chris Walton and Anne Mezzenga of Omni Talk interview Tony Shan, Head of Tmall Global -- Americas about his company's Overseas Fulfillment Program. Tmall, for those unfamiliar, is Alibaba's B2C marketplace in China. Thousands of brands sell products to the huge Chinese market every single day on Tmall. We at Omni Talk have long been supporters of American companies selling products to the Chinese market via Tmall and outlined for Forbes in 2018 six reasons why it is something every brand should consider. You can read the article here: https://www.forbes.com/sites/christopherwalton/2018/08/16/kroger-decision-to-launch-brands-with-alibaba-is-pure-genius/?sh=708536a72a23 This interview highlights a new reason, reason #7 -- Tmall's new Overseas Fulfillment Program. It is easy, simple for brands to use, and is about as low risk of an opportunity with a huge sales upside as one will ever find.

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