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Published on:

1st May 2023

Spotlight Series | Why Promotions May Be The Smartest Place To Invest In Data & AI

In the latest episode of our Omni Talk Retail Spotlight Series, 1010data's Chief Product Officer Jonah Ellin joined Chris Walton and Anne Mezzenga to discuss why dedicating data and AI resources to promotional effectiveness may be the smartest decision retailers and CPGs can make right now. In this podcast, Chris and Anne go deep with Jonah on: - What makes the typical retail promotional planning process so arcane and fraught with issues - Where and how retailers can improve their promotional processes - Why AI stands to have a big ROI impact on promotions - And, most importantly, how software deployments that harness AI could one day make all these fancy hardware investments, like robots and cameras in-store, obsolete It is a podcast so chock full of "ah-ha" moments that we wouldn't be surprised if it changed the way you think about retail technology going forward. It sure as heck did for us! *Sponsored Content*

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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