Episode 306

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Published on:

7th Jun 2025

Victoria’s Secret Gets Hacked?! 💻🚨

Victoria’s Secret faced a major website outage this week, raising big questions about cybersecurity readiness in retail. Brought to you by the Fast Five sponsors: A&M CRG, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand — the tech and strategy partners keeping retailers one step ahead.

For the full episode head here: https://youtu.be/rJh3sY4_BsU


#cybersecurity #retailnews #victoriasecret



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Transcript
Speaker A:

Another topic that you'll be very familiar with.

Speaker A:

We're talking Victoria's Secret.

Speaker A:

No, you actually are.

Speaker A:

The, you actually have done a lot of work on this headline right now, so I'm excited to hear your perspective.

Speaker A:

But headline number three is Victoria's Secret shut down its website in response to a security incident last week.

Speaker A:

According to cnet, on Wednesday, the clothing and lingerie company replaced its regular US Retail site with a note to customers saying that it was aware of and dealing with the incident, adding that its website and some services were temporarily shut down as a, quote, a precaution, end quote.

Speaker A:

It did not offer details about what kind of security incident occurred, but said that its brick and mortar Victoria's Secret and Pink stores remained open.

Speaker A:

Chris, should Victoria's Secret site outage last week be a wake up call for American retailers?

Speaker B:

Oh my God, 100%, yes.

Speaker B:

And I mean, we asked Michael Prendergast this two weeks ago when we had a M on the podcast and he, you know, he anecdotally said from his experience as interim CEO at Joann's that he would put the estimate at 20% of the US retailers that are actually prepared for cyber, you know, for cyber crimes to deal with them as they come.

Speaker B:

And that, you know, for the last, again, for like about the last month, I've been asking a lot of people about this both at this conference at Zoom Calls, I've talked with companies like Bodify and I was talking to Rochelle Thielen, the CEO of Traject Data at Shop Talk Europe.

Speaker B:

And what I've been learning is that we are only going to see more of these incidents incidences, you know, which, which makes me feel good about our show because we've been talking about this and then, I mean, I don't feel good for Victoria Sear, but I, I feel good for our show because we talked about this before it happened and then it happened and there's.

Speaker B:

We're going to see more of it because of the rise of AI, because the way with AI proliferating in the space, in the retail space, the way it is, particularly with agentic AI coming into the fold now.

Speaker B:

Yeah, retailers and brands, websites are going to see more and more bots scraping their sites each and every day.

Speaker B:

Which means when you think about it from an operations standpoint, it's going to become more and more difficult for the retailers to understand who are the good bots and who are the bad bots.

Speaker B:

But yet the overall traffic of bots to the site is going to increase exponentially.

Speaker B:

So, not surprisingly, when that happens, more of the sophisticated threats are going to get through because the security systems are having to watch more things.

Speaker B:

So the cyber criminals are smart and they know how to capitalize on recent trends better and faster than anyone.

Speaker B:

And so the retailers are going to be, it's going to be difficult for them to stop them.

Speaker B:

So I think retailers listening, if you're in this space, you probably already know this, but, you know, if you're an executive who's deciding budgets and you're a CFO trying to figure out, you know, how much do we earmark towards what?

Speaker B:

I would, I would probably be leaning into this a little bit more, at least conversationally, in the boardrooms.

Speaker A:

Yeah, I think that was an awesome overview, Chris.

Speaker A:

And I think the last thing that I would just say, which we talked about with Michael Prendergrass, when we were talking about the teams from co op and Harrods and others that have been hit in the UK recently with cyber attacks, the loss to customers is so high.

Speaker A:

And think about even the reviews and some of the commentary that they got for this Victoria's Secret reporting.

Speaker A:

They're bad.

Speaker A:

They're bad.

Speaker A:

They're people who, once you lose those customers, you're already doing so much to get them in the door to maintain them as a customer, especially for a legacy brand like Victoria's Secret or like Joanne that Michael was talking about last week, the cost to acquire those customers, again, I have to imagine, far out, it exceeds the cost to just get your cybersecurity house in order.

Speaker A:

So I think that's the, that's the thing here that you, you.

Speaker A:

It's not just the cost of the loss of data or of time or of resources put towards getting the site back up online.

Speaker A:

It's really the cost and the impact that this has on your customer base too, that I think people need to be putting into that consideration set it.

Speaker B:

Puts in the mind of your customer, do I want to switch?

Speaker A:

Right.

Speaker B:

And that's never something you want to have happen, especially after a purchase like is happening in this Victoria's Secret example, too.

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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