Episode 53

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Published on:

14th Jun 2024

Mirakl CEO Adrien Nussenbaum On The Future Of Marketplaces: AI, Personalization, & Retail Media

In this exclusive interview from the Mirakl Summit, Adrien Nussenbaum, CEO and co-founder of Mirakl, shares his insights on the evolving landscape of marketplaces and how they are transforming the retail industry. Discover how the marketplace model, popularized by Amazon, is now being adopted by retailers worldwide to drive increased revenue, inventory efficiency, and high profit margins.

Adrien discusses the critical role of AI in shaping personalized customer experiences and how marketplaces provide the necessary data to fuel these strategies. Learn about the importance of differentiation in a crowded marketplace ecosystem and how Mirakl's platform enables retailers to stand out.

The conversation also delves into the growing significance of retail media and its symbiotic relationship with marketplaces. Adrien explains how Mirakl's innovative approach to retail media benefits both retailers and suppliers, creating a flywheel effect that drives advertising ROI.

Looking ahead, Adrien shares his vision for the future of marketplaces, including the impact of AI-powered catalog ingestion, unique customer displays, and the evolution of the backend engine. Don't miss this opportunity to gain valuable insights from a true marketplace visionary.

#MiraklCEO #MarketplaceModel #AmazonCompetition #RetailerSolutions #AIinRetail #PersonalizedCustomerExperience #RetailMedia #AdvertisingROI #BackendEngine #MiraklSummit

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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