Episode 107

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Published on:

20th Mar 2024

Live From Shoptalk | Meta's Alicia LeBeouf On Driving Growth With Social Ads, Reels & Retail Media

In this Omni Talk Retail interview at Shoptalk 2024, Alicia LeBeouf, Head of Industry for Retail and E-commerce at Meta, dives deep into how the social media giant is helping retailers and brands drive growth through advertising, innovative features like Reels, and the evolving landscape of retail media networks.

Discover how Meta proves the "halo effect" of ads on its platform, with 82% driving in store outcomes. LeBeouf shares insights on Meta's unified commerce solutions, which combine retailers' first-party data with Meta's extensive user base across Instagram, Facebook, and WhatsApp, to create powerful advertising opportunities.

Learn about cutting-edge tools like Advantage Plus catalog ads with omni-product level reporting, designed to help retail media networks and brands reach targeted audiences and boost conversions. ALeBeouf also emphasizes the significance of short-form video content, particularly Reels, which garner a staggering 3.5 billion daily views, in capturing attention and delivering results.

Looking to the future, LeBeouf predicts closer integration between marketing, merchandising, and retail media network teams, as well as potential consolidation among third-party retail media networks. She discusses the evolving cost structures and benefits for retailers managing these platforms in-house.

#Meta #RetailGrowth #SocialAdvertising #Reels #RetailMediaNetworks #UnifiedCommerce #FirstPartyData #AdvantgePlusCatalogAds #OmniProductLevelReporting #ShortFormVideo #Audiences #Conversions #MarketingIntegration #MerchandisingIntegration #ThirdPartyConsolidation #CostStructures #InhouseManagement

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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