Episode 111

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Published on:

20th Mar 2024

Live From Shoptalk | Victoria's Secret CCO Chris Rupp On Tech, Try-On, & Time-Saving Tools

In this Omni Talk Retail interview, sponsored by Meta, Chris Walton and Anne Mezzenga sit down with Christine Rupp, Chief Customer Officer at Victoria's Secret, at Shoptalk 2023. Rupp shares insights from her 30+ years of retail experience, spanning physical stores, e-commerce giants like Amazon, and her current role at Victoria's Secret.

Discover how Victoria's Secret is revolutionizing the customer experience with innovative initiatives like home try-on subscription boxes, which allow customers to sample products, provide preferences, and enjoy a personalized, convenient shopping experience from the comfort of their homes.

Rupp also delves into the cutting-edge technology being implemented in Victoria's Secret stores, such as RFID-enabled fitting room tech that provides product information, recommendations, and valuable customer data. She discusses the importance of digital convenience, new payment options, and same-day delivery in enhancing the customer journey.

The conversation also explores the potential of generative AI in empowering store associates with instant access to information on bra sizing, sister sizes, store policies, and more, ultimately improving the customer experience.

Rupp emphasizes the importance of creating seamless omnichannel experiences, streamlining processes like returns and shipping, and maintaining a focus on saving customers time, which has been a guiding principle throughout her career.

#ChristineRupp #VictoriasSecret #ChiefCustomerOfficer #HomeTryOn #SubscriptionBoxes #CustomerPreferences #FittingRoomTechnology #RFID #ProductInformation #CustomerData #DigitalConvenience #PaymentOptions #SameDayDelivery #AssociateSupport #GenerativeAI #BraSizing #SisterSizes #StorePolicies #OmnichannelExperiences #Returns #Shipping #SavingTime #Shoptalk #OmniTalkRetail #Meta



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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