Episode 279

full
Published on:

10th May 2025

All Hail The Year of the Robot: Morrisons Debuts UK's First Human-Sized Grocery Aisle Robots

Morrisons Robotic Revolution: UK's First Human-Sized Grocery Aisle Robots

This eye-opening segment explores how Morrisons supermarket is transforming UK grocery operations by deploying the first human-sized aisle robots in the country. Retail experts analyze what this means for the industry's automation future.


Key Moments:


0:02 - Breaking news: Morrisons becomes first UK supermarket to deploy human-sized aisle robots

0:08 - Introduction to Simbe's Tally robots now operating in three northern England stores

0:27 - Ben Mille reveals he hasn't personally seen the robots but shares insider information from a colleague

0:54 - Technical details: Robots autonomously loop stores twice daily, checking 30,000 products hourly

1:07 - Comparison to similar technology already deployed by BJs and Schnucks in US markets

1:18 - Primary use cases: Inventory checking and pricing/promotion accuracy verification

1:23 - Critical ROI metric: Robots save approximately 50 labor hours weekly per store

1:32 - Expert analysis on why inventory management is "everything in grocery" and impacts P&L

1:42 - The challenge of balancing availability against waste, especially for short shelf-life products

2:01 - Anne Mezzenga highlights important insight: Even smaller-format UK stores see ROI from robot deployment

2:36 - Chris Walton confirms this validates "2025 being the year of the robot" prediction

3:03 - Additional benefit beyond inventory: Accurate pricing ensures capturing vendor promotional income


Catch the full episode here: https://youtu.be/BrQ0kfPY4LA


The discussion, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, reveals how robotic technology is proving valuable across different store formats and markets, making it a consideration for any retail executive serious about operational efficiency.


#morrisons #retailnews #retailstrategy #retailtrends #robots #grocery #retailtech



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Transcript
Speaker A:

Morrison's becomes the first supermarket in the UK to introduce human sized aisle robots.

Speaker A:

According to Metro Simbi's tally, robots can now be spotted in three Morrison stores, Weatherby, Redcar and Stockton and will be primarily used to check stock.

Speaker A:

Ben, this question goes to you.

Speaker A:

Have you seen Morrison's new robots in action yet?

Speaker A:

Number one and two, what's your take on them?

Speaker B:

So I have not seen them in Morrisons as ladies.

Speaker B:

You mentioned it's a free store trial and all the stores are up in the north of England, so A which is a good distance from London where I'm based.

Speaker B:

But I do know a man who has so shout out to my old team member Toby Pickard over I.G.D.

Speaker B:

who met with Morrisons and the Simba team last week and so I spoke to him last night, he kindly gave me the lowdown and he'd been up to see them.

Speaker B:

So yeah, as you say free store trial, they've got tallies who are autonomously looping the stores twice a day checking up to 30,000 products an hour.

Speaker B:

The use case is familiar.

Speaker B:

We've talked about it, you guys talked about on this on the show before.

Speaker B:

We've had retailers like BJ and Snooks talk about it at previous grocery shop shows.

Speaker B:

They're checking inventory and they are checking pricing and promotions accuracy and simply talk about saving up to about 50 labor hours a week using it.

Speaker B:

And what do we think?

Speaker B:

Well, inventory management is everything in grocery.

Speaker B:

It's everything.

Speaker B:

And your P and L is based on getting the balance right between availability and waste, especially in short shelf life.

Speaker B:

So you know, this is Morrison's in my age.

Speaker B:

It's just the latest retailer turning to robotic technology to try and help drive that balance and drive the efficiency.

Speaker A:

Yeah, Ben, I agree with a lot of what you're saying.

Speaker A:

I mean, I think the other thing for me is that the, the Morrison stores are typically much smaller in size than what we've seen in some of the BJ's and schnooks footprints that they're rolling out in the U.S.

Speaker A:

so what this tells me is that you know, there's actually still value in the investment in the robots doing the type of work that you're talking about saving the 50 labor hours a week even when you might have fewer SKUs and a smaller store floor pad that they're wandering.

Speaker A:

So that, that to me is kind of the, the icing on the cake of what you just said because it's, it's proving out the use case regardless of store format.

Speaker A:

Chris, what are your thoughts here, Tally?

Speaker A:

We talked about it, but this is a new, new, new, new format across the pond.

Speaker C:

u know, further validation of:

Speaker C:

And kudos to Simbi for, you know, basically inking all these new partnerships.

Speaker C:

And so to me, like, if you're not at least having this conversation internally as an executive in terms of the value that robots can bring, you know, I think you're missing out.

Speaker C:

The point I'd add to what Ben said is inventory is important, but the other thing that's really important when you're a grocer particularly is pricing.

Speaker C:

You got to get your pricing accurate too, because you know you don't have the right sign on.

Speaker C:

It means you're missing out on the vendor income that the CPG brands have are going to provide you to run a promotion to move those units through your store.

Speaker C:

So that's also especially vital.

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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