Episode 146

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Published on:

22nd Apr 2024

Mars Wrigley's Anton Vincent On Engaging Gen Z, Omnichannel Strategy & Ice Cream Innovation

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Anton Vincent, President of Mars Wrigley North America and Global Ice Cream, sits down with Chris Walton and Anne Mezzenga of Omni Talk to discuss the company's approach to engaging Gen Z consumers, creating memorable retail experiences, and driving innovation in the ice cream category.

Discover how Mars Wrigley is:

  • Leveraging iconic brands like M&M's, Snickers, and Twix to stay relevant to younger consumers
  • Transforming brand transactions into immersive brand experiences
  • Navigating the evolving landscape of omnichannel retail and direct-to-consumer strategies
  • Ensuring brand consistency across multiple touchpoints and retail partners
  • Capitalizing on the growth of retail media to reach target audiences

Anton also shares his insights on the importance of understanding Gen Z's values and how they influence purchasing decisions, as well as the role of digital channels, influencer marketing, and personalization in connecting with this key demographic.

#AntonVincent #MarsWrigley #GenZ #Omnichannel #IceCreamInnovation #MMs #Snickers #Twix #RetailExperiences #BrandConsistency #RetailMedia #OmniTalkPodcast #WorldRetailCongress



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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