Episode 33

full
Published on:

5th Jun 2024

Brico Dépôt's Caroline Welsh On Rapid E-commerce & Marketplace Launch | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio from Shoptalk Europe, Caroline Welsh, Customer Digital and Trading Board Director at Brico Dépôt (part of the Kingfisher Group), shares insights on the company's remarkable journey in launching an e-commerce website in just eight days and a marketplace in three months during the COVID-19 pandemic.

Caroline also discusses her role in overseeing merchandising, advertising, loyalty, pricing, and customer data to create exceptional omnichannel experiences.

Discover how Brico Dépôt stays true to its purpose while expanding its assortment, leveraging store colleagues' expertise, and fostering partnerships. Caroline also emphasizes the importance of clearly defining the MVP to move quickly and efficiently.

Looking ahead, Caroline highlights the critical need for attracting future trade professionals and increasing female representation in the home improvement industry. She also touches on the importance of sustainability and how Kingfisher Group is supporting apprenticeships to build a strong workforce.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Omni Talk Retail

About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Profile picture for Anne Mezzenga
Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

Profile picture for Chris Walton