Episode 32

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Published on:

5th Jun 2024

Hugo Boss EVP On Digital Product Discovery, Social Commerce, & The Metaverse | Shoptalk Europe

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Dr. Jan Philippe Wintjes, Executive Vice President Global Omnichannel, Hugo Boss, shares insights on the company's approach to omnichannel retail, digital product discovery, and exploring new frontiers like Web 3 and the metaverse.

With over 20 years of experience in the fashion industry, JP oversees a wide range of responsibilities, including retail, e-commerce, app development, loyalty programs, customer relationship management, and merchandising.

JP discusses the importance of creating engaging and exciting customer journeys across various touchpoints, from retail stores to online platforms. He emphasizes the role of digital product discovery in promoting brands through social media, live shopping, and 360-degree product visualization.

Discover how Hugo Boss is leveraging innovative technologies like AI and logistics to enhance operational efficiency and profitability while maintaining an entrepreneurial mindset to test and learn new concepts, such as their successful Roblox collaboration.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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