Episode 44

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Published on:

13th Jun 2024

Sally Beauty VP On Strategic Personalization, AI & Digital Transformation | CommerceNext 2024

In this exclusive interview recorded live from the Ownit AI Podcast Studio at Commerce Next 2024, Chris Hansen, VP of Digital Product at Sally Beauty, shares insights on the company's approach to strategic personalization and digital transformation.

With over 20 years of experience in digital and e-commerce across various industries, Chris discusses the challenges and opportunities of catering to both B2B and B2C audiences in the hair and beauty sector.

Chris emphasizes the importance of speed to market, a test and learn methodology, and leveraging AI and generative AI to create dynamic, personalized experiences for Sally Beauty's diverse customer base. He also touches on the role of social media in driving conversion and frequency, and the challenges of integrating best practices in a predominantly brick and mortar business.

Discover how Sally Beauty is navigating the digital landscape and harnessing the power of personalization to drive growth and customer engagement in this engaging conversation.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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