Episode 48

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Published on:

14th Jun 2024

Mastering Online Marketplaces: A Seller's Journey to Diversification and Global Expansion

In this insightful interview from the Mirakl Go Beyond Summit, Eskander Matta, President of Tasharina Corporation, shares his company's experience navigating the complex world of online marketplaces. With a diverse catalog of over 500,000 SKUs spanning multiple continents, Eskander reveals the challenges and triumphs of marketplace selling.

Discover the intricacies of the onboarding process, SKU management, and content optimization across various marketplaces. Learn how Tasharina Corporation leverages Mirakl Connect for seller-marketplace matchmaking and how diversification helps mitigate risks associated with overreliance on a single channel like Amazon.

Eskander also shares his company's success story of entering the Australian market through a serendipitous match on Mirakl Connect and how AI-powered solutions can streamline the process of meeting unique retailer requirements. Gain valuable insights into the benefits of multi-continent selling and the importance of a diversification strategy in today's competitive e-commerce landscape.

Whether you're a seasoned seller looking to expand your reach or a newcomer to online marketplaces, this video offers a wealth of knowledge and practical advice to help you go beyond your current limits and achieve global success.

#OnlineMarketplaces #SellerExperience #OnboardingProcess #SKUManagement #AmazonAlternatives #DiversificationStrategy #MiraklConnect #InternationalExpansion #AustraliaMarketEntry #MultiContinentSelling

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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