Episode 48

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Published on:

14th Jun 2024

Tom McFadyen's Expert Insights on Marketplace Monetization and Best Practices | Mirakl Summit

Tom McFadyen, CEO of McFadyen Digital and author of "Marketplace Monetization" and "Marketplace Best Practices," shares his extensive expertise on the transformative power of marketplaces live from the Mirakl Summit.

Learn about the asset-light model of marketplaces, the importance of developing a comprehensive marketplace strategy, and the benefits of selling on established marketplaces. Tom also discusses key topics such as brand protection, marketplace differentiation, and the evolving landscape of marketplace monetization.

Explore the cutting-edge features and capabilities offered by Mirakl, including retail media networks, fintech solutions, and AI-powered tools that enable businesses to go beyond the traditional marketplace model. Gain valuable insights into the marketplace maturity model and the multiple monetization opportunities available, from data insights to advertising platforms.

Whether you're an e-commerce professional, a business leader, or an entrepreneur, this video is packed with actionable advice and strategic insights to help you unlock the full potential of marketplaces. Don't miss out on this opportunity to learn from one of the industry's foremost experts and take your business to the next level.

#MarketplaceMonetization #MarketplaceBestPractices #BusinessTransformation #EcommerceSolutions #RevenueGrowth #Profitability #MarketplaceStrategy #RetailMediaNetwork #Fintech #aicapabilities

*Sponsored Content*



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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