Live From eTail | How Sur La Table Embraces Digital Transformation Through Enhanced CX

Rachel Frederick, VP & GM of Ecommerce at Sur La Table, joins us at eTail West 2024 to discuss Sur La Table's omnichannel retail strategy. Learn how they are leveraging artificial intelligence to generate product images and drive personalization. Hear about their goals for boosting loyalty programs, implementing a customer data platform, moving to progressive web apps, and enhancing product returns. We also cover how they expanded into same day delivery and the Amazon marketplace to grow online.

Thanks to Firework for making all our live coverage at #etail2024 possible.

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed

About the Podcast

Omni Talk Retail

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry

Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.