Episode 100

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Published on:

12th Mar 2024

Live From NGA | Coborn's Dennis Host on Leveraging Big Data, Loyalty, and In-Store Digital Media

In this insightful interview from the NGA show, Dennis Host, SVP of Marketing at Coborn's, shares his expertise on e-commerce marketing, loyalty programs, and the power of Big Data in the grocery industry. Host discusses Coborn's journey from operating a full e-commerce warehouse model to implementing store pickup, and how their loyalty program has been instrumental in understanding and segmenting their customers. He highlights the importance of leveraging customer data and partnering with CPGs to create targeted campaigns and personalized offers through AI. Host also touches on the challenges and opportunities of retail media networks for regional grocers.

Discover how Coborn's is re-platforming their e-commerce experience and leveraging in-store digital media, such as dynamic digital circulars, QR codes, and video recipes, to create an experiential and engaging shopping environment for their customers.

Special thanks to the VusionGroup for making all our show coverage possible!

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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