Episode 99

full
Published on:

12th Mar 2024

Live From NGA | IGA's Michael La Kier on Retail Media, AI, & Omnichannel Strategies

In this interview from the NGA conference, Michael La Kier, VP of Brand Development at IGA, discusses the importance of retail media, AI, and omnichannel marketing for independent grocers. La Kier emphasizes the need for data aggregation, overcoming legacy systems, and creating a "linked and liquid" strategy to help independents compete. He also touches on the role of in-store retail media, digital attribution, and partnerships with CPG brands and fresh food producers. Learn how IGA is working to support independent grocers through innovative strategies and technologies in this insightful conversation.

Thanks to the VusionGroup for making all our show coverage possible!

#IGA #MichaelLakier #independentgrocers #retailmedia #NGAconference #omnichannelmarketing #multichannelmeatmarketing #proximitytosales #linkedandliquidstrategy #dataaggregation #legacysystems #AIingroceryretail #instoreretailmedia #digitalattribution #CPGpartnerships #freshfoodfocus



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Omni Talk Retail

About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

Profile picture for Anne Mezzenga
Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

Profile picture for Chris Walton