Episode 101

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Published on:

12th Mar 2024

Spotlight Series | Competera's Alex Galkin Reveals The Future Of AI-Powered Retail Pricing

Alex Galkin, CEO and founder of Competera, delves into the complex world of AI-powered retail pricing. Discover how machine learning and Big Data are revolutionizing price optimization, enabling retailers to move beyond price elasticity and embrace contextual, personalized pricing strategies.

Galkin shares insights with Chris and Anne on the five levels of price maturity, highlighting the importance of a data foundation and customer behavior in driving profitable pricing decisions.

Learn how industry leaders are leveraging advanced techniques such as LTV optimization, and explore the impact of AI-generated reports, retail media, and price reviews on the future of pricing.

From navigating inflation and recession to the unique challenges of cruise line pricing and the rise of TikTok shopping, this interview is a must-watch for anyone interested in the cutting-edge of retail technology.

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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