Episode 86

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Published on:

19th Sep 2024

How To Leverage Both Dropshipping And Marketplaces For Retail Success With Mirakl's Alex Hase | 5 Insightful Minutes

Dive into the world of e-commerce as we explore the game-changing intricacies of dropship versus digital marketplace models. Our expert guest, Mirakl's CRO Alex Hase, breaks down the crucial differences and synergies between these retail approaches.

Key moments:

0:30 - Defining dropship vs. marketplace platforms

1:30 - The power of seller-set pricing in marketplaces

2:54 - Why retailers should consider both dropship and marketplace options

4:30 - Debunking the myth: Does marketplace expansion hurt first-party inventory?

5:39 - The surprising truth about marketplace attachment rates to 1P products

Discover how these strategies impact inventory management, pricing, and customer lifetime value. Learn about leveraging third-party sellers, expanding product assortment, and boosting SEO and conversion rates. Whether you're a seasoned retailer or e-commerce newcomer, this episode is packed with insights to help you navigate the evolving landscape of online retail.

#ecommerce #digitalmarketplace #retailstrategy #dropshipping

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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