Episode 87

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Published on:

19th Sep 2024

Amazon Rufus & Google AI: How To Prepare For The Biggest Change In E-commerce | Ask An Expert

In this exciting episode of Omni Talk’s “Ask an Expert” series, hosts Chris Walton and Anne Mezzenga sit down with Ownit AI co-founders Payman Nejati and Evan Shiue to discuss how Amazon’s Rufus and Google’s AI overviews are revolutionizing e-commerce.

They dive into the potential impact these innovations will have on product searches, consumer behavior, and how retailers can leverage AI to stay competitive. If you’re interested in the future of retail and AI-driven shopping experiences, this episode is a must-listen.

Key Moments Include:

[0:25] - Introduction to Amazon Rufus and generative AI in retail.

[2:05] - Payman and Evan's journey in e-commerce and AI technology.

[5:50] - What Rufus does for Amazon users and its significance for e-commerce.

[7:50] - How retailers need to adapt to AI-driven search models.

[10:43] - How Google’s AI overview competes with Amazon and changes search behaviors.

[14:11] - Practical examples of how retailers can take advantage of AI in their product catalog.

[22:10] - Impact of trends like social media on retail and AI’s role in keeping retailers competitive.

[26:26] - Discussion on AI in retail media and the integration of ads in AI-driven search.

[30:13] - Final advice for retailers looking to leverage AI in their e-commerce strategies.

Tune in for a detailed exploration of how generative AI is setting a new standard for shopping!

#retailinnovation #ecommerce #Amazon #generativeai #retailtech

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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