Episode 46

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Published on:

13th Jun 2024

Tapestry Chief Omni & Innovation Officer On Using AI To Empower Store Associates | CommerceNext 2024

In this exclusive interview recorded live from the Ownit AI Podcast Studio at CommerceNext 2024, Noam Paransky, Chief Omni and Innovation Officer at Tapestry, shares insights on the company's digital transformation journey and the evolving role of omnichannel in luxury retail. With an extensive background in consulting at Kurt Salmon Associates (now part of Accenture Strategy), AlixPartners, and Gap Inc., Noam brings a wealth of experience to his current position.

Noam discusses the importance of creating unified platforms across Tapestry's family of brands, including Coach, while also tailoring omnichannel initiatives to each brand's unique needs. He emphasizes the significance of empowering store associates and adapting digital strategies to enhance the human touch in retail.

Discover how Tapestry is leveraging generative AI to improve customer service, synthesize field feedback through the innovative "Tell Rexy" program, and create more engaging shopping experiences during the holiday season and beyond.



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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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