Episode 98

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Published on:

11th Mar 2024

Spotlight Series | Game-Changing IoT Tags For Retail & Supply Chain

Thaddeus Segura, Vice President of Data Products & Algorithms at Wiliot joins Chris and Anne for the latest installment of their Retail Technology Spotlight Series to discuss how Wiliot’s Bluetooth-connected tags provide real-time inventory management, freshness monitoring, and omni-channel fulfillment solutions, offering advantages over traditional RFID technology.

In this podcast, Chris and Anne go deep with Thaddeus on:

  • How Wiliot’s IoT tags work and their advantages over RFID technology
  • The low cost of ownership and easy deployment of Wiliot’s tags compared to RFID
  • Applications of Wiliot’s tags in freshness monitoring, temperature tracking, and omni-channel fulfillment
  • The importance of total cost of ownership when evaluating retail technology solutions
  • The future of IoT in retail and the potential for a true ambient environment with Bluetooth connectivity

Music by hooksounds.com

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About the Podcast

Omni Talk Retail
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry
Omni Talk Retail provides news, analysis, and commentary on the latest trends and issues in the retail industry. It covers a wide range of topics related to retail, including e-commerce, technology, marketing, and consumer behavior. The podcast regularly features industry experts, Chris Walton and Anne Mezzenga, as well as retail thought leaders who all share their insights and perspectives on the latest developments in retail.

About your hosts

Anne Mezzenga

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Anne Mezzenga is an entrepreneurial Marketing Executive with nearly 20 years in the retail, experience design, and technology industries.

Currently, she is one of the founders and Co-CEOs of Omni Talk.

Prior to her latest ventures, Anne was most recently the Head of Marketing and Partnerships for Target’s Store of the Future project. Early in her career, Anne worked as a producer for advertising agencies, Martin Williams and Fallon, and as a producer and reporter for news affiliates NBC New York and KMSP Minneapolis.

Anne holds a BA in Journalism from the University of Minnesota – Twin Cities.

When Anne is not busy blogging, podcasting, or sharing her expertise with clients, she loves spending time with her husband and two boys and partaking in all the Minneapolis food scene has to offer.

Chris Walton

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